The greatest human disease, the greatest thing I think that can hold you back not only in life but particularly in business is seriousness. Seriousness is a disease. You gotta relax. You got to be able to enjoy things and not take things so seriously, not lean into things so much. Let things come to you. It's what professor Caldini talks about in his book Persuasion. Caldini being the great professor that wrote the Canon on Influence also talks about pre-suede, talks about the greatest sales are made before the guy before the prospect ever comes to you and it's all part of this process.

And I am a huge fan of the law. I love law um and all things related to it and when I had started my first company and we can go into the story. You know, I created a billion dollars worth of revenue in my teens, creating this legal version of an illegal drug. And I remember there was a time when lawsuits were just flying and I didn't realize I thought you would have to wrong somebody to get a lawsuit. I was wrong because there were all these vulture lawyers. And this was at a time when the employment practices laws were coming into place. So there were all these people who I never met, who I had never had any transacting with, who were suing me. And I remember. And this kind of goes into my whole philosophy about hacking life.

The world is predatory. All you got to do is look at nature. Things don't work the way that we always want them to. So making money and I make a lot more now that I get to keep than I did back then because I was burning through hundreds of millions of dollars, is mainly because I don't publicize everything that I do. That I'm quieter about the things that I do and the real people the guys that are making the billions and billions of dollars don't always end up on the Forbes top 10 top 100 list.

They could fail because they get pulled off the platform for violating service. There's a lot of great stories of 10-20000 a day and they just get canceled, just like what happened 15 years ago with the search engines. I knew people getting checks for five and ten thousand dollars from AdSense and all of a sudden they changed the algorithms panda slap in SEO terms and those checks stopped. So so I mean one small change or one small violation could end the business. That's probably how most of them lose because it doesn't cost anything to stay there. You just may not be number one and your sales will decrease.

Everything is possible. I truly believe that not just as a meme but somebody said if you believe you can or if you believe you can't you're right and so a lot of that comes down to mindset and the better question maybe is the mindset still possible and the answer is of course yes. Things change with time.

There are two major themes that I picked up. There is the adaptability theme and I love this. This is so key for negotiation as well. Um, it's really important to plan and prepare and have everything done and build your fundamental skill set and all that kind of stuff. But if you're not adaptable, it's the way that the negotiation moves and shapes, then you'll lose out on a lot of value.

Young to super-wealthy - it's not like a stairstep. It's not a perfect line. It's more like the stock market where you get a really big jump and then you level out for a month or two or three years and I think what's happening your unconscious mind is now just sort of getting used to the new level of wealth and then from that you make another leap up but it's not like a steady line and what occurred to me when you explain that and then I want to talk about what the definition of reality.

Time. Time is the new luxury. It’s not money. It’s time. It’s freedom and being able to do what you want, when you want, where you want, and with who you want. That’s what we’re all chasing. That’s what we’re all after and there’s a few different ways now to make that possible. But creating these recurring revenue streams it’s not randy getting rich quick, it’s not. Hey guys, check out my Lambo, check out my Ferrari, check out my Porsche. I mean I have all that.

I think anyone that starts a movement of any significance must have been incredibly charismatic. I mean you look at the leaders around the world today, the Richard Bransons and even the Donald Trumps. Half the people were charmed by him. I mean half the united states really really got behind his version of what he thought was real and won in the election.

So I think getting wealthy is the same thing if you don’t have the discipline to earn it or to save or to live miserly. We had a whole episode on how miserly you are and I thought it was hilarious how you still use coupons and so does my dad you know very very wealthy people but they have discipline.

When you see people you can only help them past a certain level where they’re at and if you pick people up too fast and too high, their little legs will be dangling and they will hate you for it and that happens a lot of the time when people help other people out and that person hasn’t asked for it. That person is at a different level and they they can’t comprehend that world that they’ve just been thrown into. So a lot of the times that’s that’s the reason why that happens.