You're now listening to Hack & Grow Rich with Shaahin Cheyene and his co-host Bart Baggett. So you have been known to lose your mind at times, have you? I try to lose my mind a little bit every day and it's more important than, you know, okay, so I'll give you my dirty little secret, which I don't live on air a lot. I like to make prank calls. It's one of my favorite things. I do multiple characters. I can do a Persian guy that speaks like these. How are you? I'm Mr. Irani. I can do a Russian guy who Panama Chiba is rusky.

You're now listening to Hack & Grow Rich with Shaahin Cheyene and his co-host Bart Baggett. We mustn't take ourselves too seriously. That's the problem with most people. Seriousness is a disease. Most people have a pole up there. You know what, and they're walking around with all these levels of seriousness and all this projection of themselves. And that's why I do stuff like that. I try to do some silly thing, make a prank, call a friend and make them laugh. Do something silly and unexpected every day because it breaks me out of that thing. It breaks you out of the traps of the ego of the belief that all this is is real that all this is all there is.

You're now listening to Hack & Grow Rich with Shaahin Cheyene and his co-host Bart Baggett. So by the time I was 15, I was like, man, I got to get out of here. I can't. If I stay here, you know, What's the path for me? And my folks would say, hey, you know, go to school five years ten years to get a degree. Become a doctor. You become a doctor young man, and I'd be like all right. Well, let me look at the doctor. I'd be like, look at Mr. so-and-so out the street and I'd look at the guy and he was bald and fat and the whole family was bald and fat. And you just look at the guy and I'd be like, wow. Yeah, he's got a Benz, but that's not him, the bank owns it, right? And that could be you, right? Yeah, you look at his car and you're like, man, you know, like his house. You're like the bank owns that and the guy leaves at 5 a.m. He comes back at like 8 or 9 p.m. and now he looks miserable. I don't want to be that.

You're now listening to Hack & Grow Rich with Shaahin Cheyenne and his co-host Bart Baggett. You know, when people look at you and they look at successes, they think oh, the road to success is easy and or it's not riddled with challenges or obstacles. And that's all it's riddled with and so much self-doubt. You brought it up at a perfect time so much self-doubt in the impossible all you heard was possible, but you took that on as a challenge whatever lit that fire under your butt to say, yeah I'll show them and a lot of great successes that I've had on the show were challenged that they couldn't do it, and they wanted to just show the world you're wrong, I'm right. I can do it. But you give such hope to any entrepreneur willing to hustle.

The greatest human disease, the greatest thing I think that can hold you back not only in life but particularly in business is seriousness. Seriousness is a disease. You gotta relax. You got to be able to enjoy things and not take things so seriously, not lean into things so much. Let things come to you. It's what professor Caldini talks about in his book Persuasion. Caldini being the great professor that wrote the Canon on Influence also talks about pre-suede, talks about the greatest sales are made before the guy before the prospect ever comes to you and it's all part of this process.

Life is about luck but it's not what you think. Luck can be created and it's about being in the flow. Uh, a great author uh Chikset Mihai who recently passed away just a few days ago wrote the great book Flow and he talks about the amazing synchronicities that could potentially happen when you're in the flow. I've been lucky my whole life, but I believe that I have created my luck.

What does knowledge do? Knowledge gives you courage. Knowledge, Courage, Action. Once you know how to jump out of a plane with a parachute, it's not as scary as if you're just jumping out and you have no idea what thing to pull or what to do. That takes us to the third pillar - action. You could have knowledge and courage, but if you do not take action, nothing happens. You have to be able to fail to succeed.

The real estate's an asset. If you can't touch it and feel it, it's not an asset, but I'm hearing you say it's 2021. Real estate is one great asset, but internet real estate is a website domain a book, an audiobook, an amazon store that's real estate. The only difference is amazon can fire you and um you know in real real estate you could get usurped by the government but it's unlikely you know I mean to just get it taken away.

If the risk is diversified you're selling in brick and mortar, you're selling on eBay, Etsy, Walmart you're you've got your distribution, people are buying directly from you on your website excuse me if those things are happening, then the risk is more diversified and the value of your company is generally higher.

I was strategic if I was Procter & Gamble or Johnson and Johnson. I'd be like hey, why do I want to wait for these aggregators to pick up these companies. For me to just come in and either A has another big behemoth come and compete with me that's got more brands and more successful than us. Why don't we go in and instead of offering them 10, I know the aggregators are offering a 10 time earning multiple why don't we just offer 15 and take any significant brands off the table now. What if that were to happen, wouldn't that be interesting? Where would that take the market?

You know what I would tell anyone and what I do. I speak a lot to students and what I tell them on the front end is you know regardless of how well you do, how good you are. How successful you are. It's a million percent. There are going to be losses along the way. So I think going into fighting, going into any sort of life or business, just that awareness of all right, I'm going to do the work, I'm going to train, going to prepare, I'm going to develop the confidence, but I do know that I could lose.