The only hack that works is hard work. The only hack that works is getting out there and failing. Seeking failure and getting out there and making a mess of things so that you learn and then slowly picking yourself up dusting yourself off and doing it a little better each time until you no longer fail and then what you have to do is you have to perfect it. You have to make sure that the total size of your successes outweighs the size of your failures and then you're okay and then you're winning in life.

What does knowledge do? Knowledge gives you courage. Knowledge, Courage, Action. Once you know how to jump out of a plane with a parachute, it's not as scary as if you're just jumping out and you have no idea what thing to pull or what to do. That takes us to the third pillar - action. You could have knowledge and courage, but if you do not take action, nothing happens. You have to be able to fail to succeed.

Most CEOs that are where they're at, we tend to think that people that are CEOs are these people that have gone to school and done you know the things by the book and they come out like this no and I teach this all the time to my students, my students in my amazon course is that those guys are the smartest in the room for a reason and that reason is not that they've played by the rules. The reason is they didn't think outside the box. They crushed the box. These are real next-level thinkers.

In the article we read yes, they may have a little more experience in creative or SEO or branding than we do, and then yes you're probably better customer service but they run you know 500 checklists of things to cover within a company. So in many cases mom and pop, you can do it better you know. My dad's an entrepreneur and I always saw him struggle with once he had four or five employees. He just didn't do it. He never grew past that like he wanted mass control versus delegation and systems and being able to scale a company which is what it takes to go from 1 to 10 million and then 10 million to 100 and a lot of these companies they're looking at the minimum of a million dollars in revenue, you know. Minimum because otherwise, it's not worth all the paperwork to try and do it. So you're right, a lot of companies don't make a million dollars a year and I know if you don't own a company that sounds like a heck of a lot of money.

Think what's exciting about this conversation of aggregators is before this became a thing where the stock market was pushing money saying go buy companies and roll them up, you had to go find a suitor. You had to go find a similar company, a bigger company in your niche and say hey, look I got a soap your biggest soap seller. Let's buy my company.

But as a personality type, wealth comes in all ways. Um, there's a great great guy named Roger Hamilton. We need to have him on the show. He has a wealth dynamics test and he uses some of these archetypes to explain the wealth and what's interesting about studying Edison or Oprah or Branson is they have different personality types and me being an expert on personality mostly through handwriting and NLP is that you know I originally thought oh personality type is how I get wealthy but when you meet people that are complete introverts and they're still wealthy it makes you think oh maybe it's the strategy, not another personality type.