Think what's exciting about this conversation of aggregators is before this became a thing where the stock market was pushing money saying go buy companies and roll them up, you had to go find a suitor. You had to go find a similar company, a bigger company in your niche and say hey, look I got a soap your biggest soap seller. Let's buy my company.

Amazon Seller Guide

You had to go find these suitors directly or they found you rather than now literally you can walk the halls of the Las Vegas Convention and they're waiting for you. I mean that's I think that's the big switch in the last couple of years is they're looking for you before you had to get lucky or you had to go find them.

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Systematic Scale-Up Is Key To Grow Your Company

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Take Off The Significant Brands Of Competitors