Dead Serious? Get Buried. Loosen Up For Ongoing Success

The greatest human disease, the greatest thing I think that can hold you back not only in life but particularly in business is seriousness. Seriousness is a disease. You gotta relax. You got to be able to enjoy things and not take things so seriously, not lean into things so much. Let things come to you. It's what professor Caldini talks about in his book Persuasion. Caldini being the great professor that wrote the Canon on Influence also talks about pre-suede, talks about the greatest sales are made before the guy before the prospect ever comes to you and it's all part of this process.

But when you see somebody that takes themselves seriously, it makes me shudder a little bit. I'm like holy. This person is incredibly formal, incredibly uptight, probably has a carrot up their ass and they're walking with this like funny walk, like and you know, their shirts button too tight like it's the worst thing in the world. The worst thing in the world. So you start by not taking yourself and the world so seriously that's I think the biggest lesson.