What does knowledge do? Knowledge gives you courage. Knowledge, Courage, Action. Once you know how to jump out of a plane with a parachute, it's not as scary as if you're just jumping out and you have no idea what thing to pull or what to do. That takes us to the third pillar - action. You could have knowledge and courage, but if you do not take action, nothing happens. You have to be able to fail to succeed.

Buddy look, you can take your shots, call yourself a victim and fall into that victim mentality or you can reach down, grab your balls, get up and fight. You can do that. You can do that. You have a set of balls for a reason, so you can get up and you can fight. You can swing. You might get knocked down again and I did over and over again until one day I didn't anymore but you learn. You become tougher. What doesn't kill you, makes you stronger and it's that grit, that resilience, that ability to create this thick skin that makes you invincible. It's what made our ancestors invincible.

We talk about in my book Billion, how I became king of the throw pill cult - a three-step plan, which feeds in nicely to this and it's something a friend of mine Wayne Boss taught us, which is knowledge, courage, and action. When you are faced with a problem, a challenge, a project that needs to be undertaken, you need to know. Knowledge can be bought, knowledge can be borrowed, knowledge can be stolen, knowledge can be rented. Okay, in my case, I went out there, I rented it, I talked to people. I didn't have money, but I convinced them to give me that knowledge.

Most CEOs that are where they're at, we tend to think that people that are CEOs are these people that have gone to school and done you know the things by the book and they come out like this no and I teach this all the time to my students, my students in my amazon course is that those guys are the smartest in the room for a reason and that reason is not that they've played by the rules. The reason is they didn't think outside the box. They crushed the box. These are real next-level thinkers.

I don't think there's any key ingredient. I don't think there's anyone thing, you got to have grit, you got to have resilience, you got to be able, the one thing I would say that's key is you got to be able to go out there and take some punches, you got to be able to be knocked down. The people I see coming through my amazon fba seller course, the people who come through my amazon mastery course. The ones that come in with the attitude of hey, I'm going to throw my chips on the table and I'm gonna see where that little roulette ball lands and maybe it'll land on one of my numbers, those are the ones that fail. I haven't had anybody fail yet by the way.

If you want to get somebody to become endeared to you or to endear yourself to someone isn't to offer them something because what happens when we offer something that someone immediately one of Cal Dini professional Cal Dinis principles of influence comes into play the sixth principle of influence, which is reciprocity. We think, oh, shit, this guy's giving me something he's gonna want something back. He's gonna have expectations. All my guards go up and boom, instead, this is a great life hack.

The problem is a lot of the stuff has become highly marketed by a lot of the self-help gurus that are out now. So they want you to think that having a passion drive and mindset is what you need. No, that's not what you need. You need to do the work, you need to roll up your sleeves, and do the work. That's what you do. That's what works, what works is doing the work getting out there. And you know, if you're a real estate agent, knocking on doors, and you know, meeting people in your neighborhood, and building your network, and calling the banks and doing whatever those things are that agents and brokers do, but it's just doing the work. There's nothing more effective than doing that.

I always tell people to see what you can do for them. See what you can do for others first when you're trying to enter into that kind of relationship. Don't come at it with what can this person do for me? Right? What do you do? Oh, okay. Yeah, yes, I'm not interested in that and you're gone. See what you can bring them, see what you can help them and what they can do for you will come naturally.

A friend of mine used to say wealth is better made quietly and I learned that the second and third time around, believe me, I learned that after making hundreds of millions of dollars and losing hundreds of millions of dollars and having to reinvent myself several times over. I learned that it's better that way. And, you know, the people that have the real wealth, you might not ever even hear about them. They're not out there, you know, shining the shiny things or chasing the shiny things because they're too busy making money.

Look, all this stuff that we're talking about is formulaic. There's a formula to persuasion, there's a formula to influence there's a formula to sales, but there's no formula for being a real person, there's no formula for authenticity. And at the end of the day, nothing sells better. I don't care what it is pills, houses, cars, than just being an authentic person.

The best way to learn something is to teach it. So if you're more experienced at selling on Amazon, you're going to spend some time helping the guy that's just coming on to the course, if you're just coming onto the course, you're going to learn. And then once you've learned a little bit, you're going to help the other guys, but you start building a network.

What are some of the mistakes that people make? What's the biggest mistake that people make on amazon I think this goes kind of to what you and I talk about often. This is one of the biggest mistakes that people make in life also. I think it's just going into something with some knowledge thinking that you don't need to learn the fundamentals because it's like that adage you know the one of the students who goes to the master and he and the master's pouring tea and he goes oh master will you teach me and the master has the tea kettle and he pours the tea into his cup and the tea pours over and fills the table and he goes hey what are you doing um and he says I can't teach you and he says why can't you teach me he says because your cup's already full come back when your cup's empty.

So now you're going to go buy $1,000 worth of product from distributor A This MLM. And for those of you guys who don't know, it's multi-level marketing effectively. And I hope I'm not offending anybody involved in multi-level marketing, but many people do believe that it is very similar to a Ponzi scheme. Because the people at the top of the pyramid, make money, every time product is sold down the line.

You can own your store with inventory, but you own 100%, if you become a distributor for $5,000, to some Amway, or Herbalife, you have a bunch of stuff that you didn't have before in your garage. But you just don't know if that's going to sell if you it's your thing, it's at your bag, all of a sudden, your front-loaded these products, and I have found more people than not can't sell those things. You're not buying a business, you're buying permission to be a salesperson. So you're paying money to have a job. So tread lightly on those business opportunities. But when you're putting your own money in your brand, now you're a real business owner.

It's true. There's no participation prize in the real world. There's no participation prize on Amazon, you don't get an honorable mention for having good intentions. So you have to go out there ready to crush and if you can't handle that, get a job, go work for someone and sell or be a socialist. There are plenty of countries that would love to have you as a socialist, you know, and I know there's a whole political movement of like, oh, everybody should be free and give the money away and feed the homeless and you know what? Get three kids and start an Amazon business. See how socialist you are? You won't be that socialist once you have written your checks. Go read Ein Rand the fountain header atlas shrugged and let's see if your philosophy doesn't change a little bit.

The real estate's an asset. If you can't touch it and feel it, it's not an asset, but I'm hearing you say it's 2021. Real estate is one great asset, but internet real estate is a website domain a book, an audiobook, an amazon store that's real estate. The only difference is amazon can fire you and um you know in real real estate you could get usurped by the government but it's unlikely you know I mean to just get it taken away.

What are some of the mistakes that people make? What's the biggest mistake that people make on Amazon? And I think this goes kind of to what you and I talk about often is one of the biggest mistakes that people make in life. Also, I think it's just going into something with some knowledge, thinking that you don't need to learn the fundamentals. Because it's like that adage, you know, one of the students who go to the master, and the Masters pouring tea, and he goes all Master, will you teach me in the master has the tea kettle, and he pours the tea into his cup and the tea pours over and fills the table and he goes, Hey, what are you doing? What are you doing? And he says, I can't teach you. And he says Why? Why can't you teach me? He says because your cups are already full. Come back when your cup is empty.

It's always So much easier when you sit with friends and laugh about them. Yeah, you know, it all seems so serious when you're alone, and it's just you, but when you with people who you love people who you trust, it's different, it's different, it's a different feeling. So, you know, I know, you know, as being a man, it's great to be around other men that are doing great things.

I think one of the things that we teach that's so important is that you have to have four pillars, four legs to any table and one of those legs has to be something that brings you stability. You have to have stability. Eventually, you want to get out of selling your hours, but it's okay to sell your hours for some time until you can get the other three pillars situated. So one thing's going to be your career, your job, whatever you're doing it doesn't matter.

We talk about how to think not just outside the box but how to crush the box and create a lifestyle that you can be happy with by having more money, having more time, and knowing it's funny because I often tell people time is a new luxury. It doesn't matter if you have all the money in the world and you don't own your time, if you can't travel where you want, with who you want, doing what you want. If you can't stop what you're doing right now and go play football with your kid, hang out with your wife or your husband, or do whatever you want, you don't have freedom.