You know it is as it goes from blue ocean to red ocean right one of the terms we use to kind of describe things you have to constantly be refining and a lot of people I mean think like much like yourself feel alone going at it. Alone because they’re in there and they’re like man amazon’s not answering my calls. I just get some dude in India you know. The phone keeps getting disconnected because Amazon doesn’t really care about you as a seller is the first dirty secret of amazon.

And it's just like jumping out of a plane right? We jump out of a plane, oh the parachute didn't work right? Okay, so the first time you do that you might freak out. The second time you might say, okay so I know what to do. Here's the checklist. I've got a backup parachute. I've got three other cords. I can untangle it. You know the right things to do and really that's what it's about. You know they don't really care about it.

But as far as just you know entrepreneurship and business goes I mean like they say you know if there’s blood in the street buy real estate. Dude, there was blood in the street and a lot a lot of wealth was created and now like we’re in l.a like everything’s open. People aren’t wearing masks and stuff and you’re looking around and I’m like people are back to buying 7.50 lattes on the corner here and like it’s almost like nothing changed

That the the first thing we tell people is don’t come to the table with an idea the best thing the best students the ones that succeed the most is the ones that have no idea what they’re going to sell and I’ll tell you why. Because by the way we don’t we don’t believe in building a better mousetrap and the world will beat its way to your door. That’s the old model right. That’s disruption marketing with.

I don’t have one of these big courses and I’m not one of these dudes that’s like check out my lambo check out like the babes in my yacht and like my mega mansions and like all that right. We I do this for a living. We make millions of dollars a year selling on amazon. It’s well documented. I’m many times over a millionaire. I no longer need the money but I do it because I like empowering people.

So there’s mixed messages and there’s vulnerabilities and if you know how to exploit those vulnerabilities you can win, which is why I oftentimes you know I get asked to talk about black hat tactics and grey hat tactics yeah you know white hat tactics and the fact is there’s nobody who is successful that just does everything strictly by uh TOS, you know terms of service you know we follow what they tell us to do.

We just have a different mindset than say someone's growing up here in a more comfortable life. It's like we our parents came here to make a better life for their kids not for themselves. They knew that hopefully being in America would present more opportunities and for your parents it was hey go be a doctor, go be the Jewish person out there with the nine to five working all day.

So there are lots of ways, lots of hacks to do that but you know no one there’s no one thing that you’re gonna do that’s gonna make your thing pop. You got to think again, yeah you got to think foundational. You got to do all of that stuff and then truly you know I’m going to give a disclaimer that I don’t recommend anybody do anything black hat against terms of service but again you know most people do a little white hat greyhound little black hat stuff you know and that’s the way the world goes around.

Now we have a tendency to think of the Russians differently but I’ll tell you something. They have less resources than we do in a lot of ways and you and I have talked about this before. It gives them more grit. They can do things that we can’t do. When you hear about Russian hacking and Russian hackers. I see it all the time on amazon. I talk to Russian hackers all the time that have amazon accounts up and are making millions of dollars selling on amazon.

You want to make sure that you are on top of your game when you go into battle in any type and that applies to the business part and that’s so so brilliant that you say that because that’s really true because some days we’re off and if you off take the day off back off don’t go into battle unless you are on and it’s an on the day for you.

So success doesn’t come in, like it’s not like a casino, right? Where you’re like, you roll the dice or, you know, you put that wheel in the thing and hope it runs on your number. The way that it works is, is that you build different foundations. So if you think of it as building a building, right, one foundation should always be cash flow, real estate.