That the first thing we tell people is don’t come to the table with an idea the best thing the best students the ones that succeed the most is the ones that have no idea what they’re going to sell and I’ll tell you why. Because by the way, we don’t believe in building a better mousetrap and the world will beat its way to your door. That’s the old model right. That’s disruption marketing with.

Amazon Camp
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Driving Your Core Mission Over Pomp Showbiz Marketing