So learning the subtleties and nuances and the cultural differences wherever you're at is super important. Similarly, you know if you're going to be negotiating with gangbangers there's a culture there. If you're going to be negotiating with corporate business people, there's a culture there.

Amazon Seller Success

So it's very important to understand not only the micro chasm that you're in but also the little microclimates that you're in when you're negotiating with people. So, in that case, it was you know an issue of several negotiations was going on at the time and it was a matter of the kind of trying to see who was going to bend first.

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