They could fail because they get pulled off the platform for violating service. There's a lot of great stories of 10-20000 a day and they just get canceled, just like what happened 15 years ago with the search engines. I knew people getting checks for five and ten thousand dollars from AdSense and all of a sudden they changed the algorithms panda slap in SEO terms and those checks stopped. So so I mean one small change or one small violation could end the business. That's probably how most of them lose because it doesn't cost anything to stay there. You just may not be number one and your sales will decrease.

I think in general I’ll tell you the number one problem that most entrepreneurs have and that’s that they have the old way of thinking. Most entrepreneurs think to themselves dude I’m gonna Randy, I’m gonna go out there and create a better mousetrap and the world that’s going to beat its way to my door and quickly they learn that in this world of social media and all these types of things that nobody gives a that you have a better mousetrap.

That at the end of the day, what was Steve Jobs doing? What was Bill Gates did when he sat in that room creating all that code for windows? He was communicating with people. Steve Jobs was influencing people. So to bend reality you have to be unreasonable and you have to be able to have that power of influence which comes through what you very astutely observed charisma.

Now we have a tendency to think of the Russians differently but I’ll tell you something. They have less resources than we do in a lot of ways and you and I have talked about this before. It gives them more grit. They can do things that we can’t do. When you hear about Russian hacking and Russian hackers. I see it all the time on amazon. I talk to Russian hackers all the time that have amazon accounts up and are making millions of dollars selling on amazon.

When you see people you can only help them past a certain level where they’re at and if you pick people up too fast and too high, their little legs will be dangling and they will hate you for it and that happens a lot of the time when people help other people out and that person hasn’t asked for it. That person is at a different level and they they can’t comprehend that world that they’ve just been thrown into. So a lot of the times that’s that’s the reason why that happens.

So you don’t want to always be thinking that you’re poor. I think you did a great thing. When the lady is like that’s 28 so her world, in her reality was 28 dollars is a lot of money. You could tell by the emotion of her voice but you don’t want your son thinking that. You don’t want to think that because that gives you a stuckness about things. It’s like risking money in a real estate transaction or the stock market.

So the first thing I’m gonna tell you and this is a little contradictory to what some people say. The first thing that I’ll tell you is that somebody told me once that if you do what you love you’ll never work a day in your life. That doesn’t mean you won’t wake up and go to a job. It just means that because you love what you do, it doesn’t feel like work and so the first key is picking something that you don’t hate.

You can’t start with a product or a business that’s gonna feel to you like a steel wall. You need to go for low-hanging fruit, something that’s a little bit easier. Why? Because it’s gonna constantly be bringing feedback to you. So it’s gonna close that loop for you and open up the opportunity for you to start taking harder and harder challenges and that’s really the trick to this is that you need to find something that will feed your feedback loop and you can close that loop.