Learning the language that you need to be able to speak to that specific niche is going to be the difference between succeeding and failing. So I’m sure in your industry, Enriquez, there’s a certain language, and over the many years that you’ve become a master, agent, a broker selling properties.

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You’ve mastered that language. You know how to sell a property. You know hey, I gotta get this photographer and take these angles of shots and I know I’ve got to write this kind of copy you know and I always get a chuckle out of the way. You guys write copy for properties.

It’s just hilarious um but you’ve got to write a certain amount of copy and then there’s a certain way you got to talk to buyers, a certain way you got to talk to sellers and there’s an art to it.

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