3 Secrets to Selling Anything

Sales is, in my opinion, the ultimate profession. Mastery of it means complete indispensability and self reliance for life. Getting the other person to “Yes” is the biggest challenge we face.

In the film Glengarry Glen Ross, an overly aggressive Alec Baldwin lays down the golden rule of the fine art of selling and encapsulated it into a simple anagram: ABC — Always Be Closing.

One day, my first great business mentor took me outside in downtown Los Angeles on a sunny day to teach me a very valuable lesson. “Take a look around and tell me what you see.” “ Buildings, and cars and people ?” I said unsure. “Good. Everything you see now has at one point been sold by one person to the next. An exchange has occurred with each item that involved one person making a presentation and the other person consenting to purchase. What is more is that often times the sale had little to do with the goods or service but rather more to do with the interaction between two people. If you can master that interaction, you can sell anything to anyone.”

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