Art of Making Money: Sell The Sizzle

Art of making money: Sell the sizzle, not the steak.

This is part one of a 12 part series on the art of making money, a fast paced system for the guerrilla entrepreneur.

Does “a carbohydrate rich, high in sugar, carbonated drink in an aluminum can,” sound appetizing, or would you prefer “refreshing,”?

Or how about: “Practically designed, economical and quiet,” or would you prefer: “Oh what a feeling!”

Every great salesman knows it’s the sizzle and not the steak. The steak, of course, is why the customer comes back, but the sizzle is what gets them there in the first place.

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