Productive Conversation on Industry Leaders and Authors w/ Mike Vardy

Description:

In this episode, Shaahin describes the people who inspired him to start his own business and eventually help other entrepreneurs launch their businesses on the Amazon platform.

Mike Vardy is a writer, speaker, productivity strategist, and founder of Productivityist. He is the author of The Front Nine: How to Start the Year You Want Anytime You Want and The Productivityist Playbook.

SUMMARY KEYWORDS

people, book, walkman, teach, delegate, watch, talk, empathy, remember, amazon, friends, nuance, sony walkman, buy, life, read, dude, realize, feel, patience

SPEAKERS

Shaahin Cheyene, Intro, Mike Vardy

Intro  00:00

You're now listening to Hack & Grow Rich with Shaahin Cheyene, and his co-host Bart Baggett, where we discuss hacking your way to success and the unconventional paths to unreasonable success with the people who've been there and now the author of Billion How I Became King Of The Thrill Pill Cult Shaahin Cheyene.

Mike Vardy  02:52

Shaahin thanks so much for taking the time to join me today this is gonna be it's gonna be a lot of fun.

Shaahin Cheyene  02:57

I am excited. Alright,

Mike Vardy  02:59

right out of the gate. You know, I the book, the hook right away. Like, I mean, I read I read Chris bosses forward, which was which kind of set the tone, but it was a different tone than I expected. So I get into it. And it's just like, and I read a lot of books for when I when I talk to guests. And this is the most unconventional of the books that I've read in that it read very. And you preface this, you say like some of this stuff, you know, you've got a, you got a disclaimer at the beginning. But this book read like, it was the nice, I don't read a lot of fiction, but I'm like, Oh, this is going to be something that's going to hook me in now, let's be upfront, this is not fiction. This is not a fictional account, this is your account of how you kind of built this business of yours. But one of the things that hooked me right out of the gate, other than, you know, the idea of, you know, the introduction, which was you know, as soon as you pick up this book, everybody read the the introduction is gonna sink, it's just gonna send you I'm seeing names in throughout the book, like Richard Dawkins, Alan Watts, you know, things that I wouldn't have necessarily expected based on that very introduction. So can you explain to me, you know, to give a bit of a sense for people who are who don't know you, but based on based on the kind of the way that you start the book where it's very, like, right out of the gate, you're like, Whoa, who is this dude? And then all of a sudden, I'm reading Les, like he, you know, into Richard Dawkins into Alan Watts, like, those seem really incongruent, considering the introduction was kind of all about.

Shaahin Cheyene  04:39

Yeah, and I think, look, this is some of the stuff that I think has been lost, particularly in recent days. I oftentimes talk to people about the loss of nuance. We are nuanced creatures, and what the mind wants to do and this is perfectly understandable because it is a survival instinct. It is something that comes from our evolutionary history is that we need to simplify things in order to know if we can survive. So when we look at somebody coming at us, or some kind of creature or some kind of event, we look at the three things that those could possibly be, right, can we feed? Can we form a cake? Or do we need to flight? Right, we could fly away from it. And for the most part that served us well, back in the day, but now things are much more intricate. And I think that especially those people that you mentioned, I talked about in the books, Alan Watts and, and the work of people like Richard Dawkins and, and a wide range of people.

Mike Vardy  05:39

It's intense. I mean, I mean, I looked at it, I'm like, Okay, who else has mentioned go back to the Index? I'm like, Okay, this is, this guy's deep, this guy goes places that I didn't necessarily expect him to go to, based on based on what I read right out of the gate. So that's one of the things that caught me.

Shaahin Cheyene  05:56

Yeah, well, I appreciate that. And I think it's, it's possible now, especially at this time in history, for us to be for us to be more complete versions of ourselves. And we can do that by having varied interests. That's like, a lot of the times now people are like, Oh, my God, are you Republican or Democrat? Well, it's like, well, you know, I'm, you know, left on some things right on other things. I like to be a free thinker. I like to have my own opinions about things. And in general, I think that's why it's good to try to collect as many viewpoints as possible, you know, my martial arts instructor, since I was 13, always taught us, you know, based on Bruce Lee's philosophy, that you absorb what's useful, discard what's useless, and add what specifically around that was something that Bruce came up with, and the the art and science of what he did, which he later named G KUNDO. But life and business are much the same way. In my opinion, Mike, I don't know if you agree. But I really feel that you've got to be able to suspend judgment, you have to be able to, don't be stupid about stuff, but be able to suspend judgment, when you can do so intelligently and utilize the best things from anything another one of my mentors would always teach me, I'm going to turn that off, so it doesn't ding. But one of my mentors used to teach that everyone you meet will teach you something. And it's such a great mindset to go into life. Because sometimes you're sitting across from some dude, and you're like, What the fuck am I doing here with this asshole? Like, dude, I'd rather be clipping my toenails right now. That is like higher on my list of priorities. And then you realize that this person is teaching you patience. This person is teaching you compassion, this person is teaching you empathy. Or there might be somebody at the other end of this person. Or you may just need to break through the ice go past this person's masks and projections of who they are. And you might learn something about them.

Mike Vardy  08:05

That one of my really good friends now who actually does a lot of filming for me. When I first met him, he was in a theater group, we were both doing theater. And he had this persona that, you know, it was very, it was a young kid, he's younger than me about 10 years younger, so maybe a little bit more. And there was, I mean, he was very talented still is, and but he was very standoffish, and he had this aura of arrogance about him. And I wasn't the only one that felt that way everyone else in our troop kind of felt that way. And then I went and saw him do a show I remember distinctly It was at this like CD little club in Victoria, which you could imagine is probably not a CD of some other clubs he would go to and other parts of, of the world. And I'm sitting with my brother in law, and we watch that this sketch troupe and he's part of it and he's wearing a New Jersey Devils jersey. And I'm a fan of the New Jersey examples. So I'm like who else in Victoria Canada would own a New Jersey Devils jersey, considering that we're on opposite coasts, like this guy must have more to him than just this, this mask this, this aura. And I remember I ran into him about a week later at the at the place that we all normally performed at and we just started instead of talking about theater, I talked to him about hockey, so I wear the devil's Jersey, and all the sudden it was a different conversation. It was a different person. It was it like i because there was this opening, and it wasn't something that he expected. Nor nor, you know, he didn't expect that all of a sudden the guards came down. We've been really good friends ever since our families hang out together. So yeah, I think that the world operates in shades of grey and I'm so so it gets really frustrating when you know people who especially some people say I'm a free thinker, and then they lean so hard in one direction like are you like are you You know what I mean? Like where does that fall in? I'm want to talk about getting things done. It comes up in the book on a couple of occasions. I I've had the pleasure of chatting with David Allen on a few occasions We both presented itself by you're gonna pull out, do you have the See, I, that's the new edition, which I love. I got the original somewhere. So this is this is this is actually something I want to talk about because the transformation of just that methodology is is also nuanced, right? When you think about it, the core elements of it are still the same, right? Getting Things Done has the capture. But the words softened over time. I don't know if you noticed that when you read the book, but the the idea of capture became collect like there was a softening? Um, did you find as you went through your entrepreneurial journey, that you mentioned nuance that nuance really had is the key to the sustainability that you've had with what you've been doing over the years since the 90s? Like, do you think that that's been one of the things that is, is kept you going and not only kept you going, but kept you excited about what you're doing?

Shaahin Cheyene  10:55

So I'd say it's the opposite of that. Actually, interestingly enough, I think that people that are high achievers, for the most part, there are exceptions, or broad strokes, people. I think, when you look at the people that are making impact on a wholesale level, is Bill Gates would say someone like Bill Gates, those those people, generally speaking, can't deal with all the specialized knowledge, they have an understanding of it. Like Elon has an understanding of how rockets work and are sent to space. But if you asked him where the 3/16 You know, titanium grommet is for the booster, he probably wouldn't know. But he's got somebody who does, right. And for me, I realized that getting really myopic, on very specific things, actually takes away and worrying too much about details. Hence, nuance and all these types of things isn't important when you do what I do, which is launch products, and teach people how to launch products. So my goal is to impact people wholesale. This is what I do when you know I have an Amazon course now I teach people how to start Amazon businesses sell them on Amazon. And what I do is I get people out of all that detail oriented perfection by paralysis. Now you need scientists who do that kind of stuff. Like the guy who invented the vaccine, I want that motherfucker to be as detail oriented as possible. I want that do to be like Mr. Detail. Yep. But the guy who's running the company. He's, he's he's like, it's like my wife says she can move any piece of furniture with two fingers. Yeah. Right, just by pointing. Yeah. And that's what you want to be, as David Allen would say you want to delegate, you want to be a delegator? And when you when you learn to do that, and to do it effectively, then you don't you don't need to focus on the nuance, you have other people focusing on it. And you know, it depends. I mean, we're speaking in real broad strokes. But once you get real, real specific about stuff, then there are certain things where you have to talk about nuance, for personal development, it's all about nuance

Mike Vardy  13:16

you have you always been good at delegating? And if not, how did you get good? Because I think that one of the things when when I talk to people about, you know, again, the idea of the list, right? They have these massive projects. And I mean, one of the things I say is the reason or delegate, you don't break them down, you don't break the projects down, you look at your list, and it's it's build build product. And that's the that's yeah, just like insane. You need to break that down into smaller particles. But then, of course, people look at that go, oh, my gosh, there's way too many things on here now. No, they were there's the same amount of things. You just see them all now, which helps you delegate but have you always like delegation, you're absolutely right is key. Have you been always really is that been one of your superpowers? Or is it something yet to kind of work towards?

Shaahin Cheyene  13:59

So look, you have to have systems in place. So a lot of our time in the early days was spent building systems. And excuse me. And now with Amazon. what we realize is that systems are what it's all about when you have systems in place. You can afford to relax a lot more. The second thing you need is you need people to execute on those systems. So you need people to delegate to those two things are more or less non negotiable. Once you have systems in place and you have people to delegate to, then you can shift your role as an entrepreneur to being a coach for your people, rather than a micromanager. And if you can become a coach most of my time is spent coaching people. Well, what do you want to do? Oh, I want to get the you know, The Johnson account back online. Okay, how do you want to do that? Well, I'm going to call Mr. Johnson and tell him, you know that we can do it for the price he wants. Okay, fantastic. When do you want that to when you when you want to make that happen? Oh, well, I want to do today. Okay, great. And what if he says no? Oh, okay. If he says no, then I've got this in this plan. Okay, great. I didn't tell them anything. In fact, I used very little brain power, I just allowed them to tell me what they were going to do. And then let them take action. And just really acted as a coach, I might say a couple kind words genuine. Like, hey, you know, you've always been really great at bringing in new clients. And I know, Mr. Johnson loves you. So, you know, this, this one should be easy for you. And that's it. And that becomes your role as a as as as a leader.

Mike Vardy  15:49

Yeah. Yeah. You know, I was talking to Keith Razi about this when he was on the podcast before and the idea of time leadership versus time management. And I mean, just getting rid of that management thing. Because management to me, is, it's a lot about moving things around Where's leading is making sure they go where they need to go. Right. I think there's a there I think there is a difference between management and leadership. I mean, I think there's there's management can live some parts management can live inside leadership, but sometimes managers don't make good leaders. What do you think? What are your thoughts on that? I'd love to hear your thoughts on the difference between like management, or managing and leading or leadership.

Shaahin Cheyene  16:25

Yeah, that's a personality style thing. So we've got a lot of people who make great leaders, but are not great managers, and a lot of people that are great managers that are not great people, I think I can tell you the biggest mistake, and this is like the biggest tell that somebody is an amateur manager is when they try to be friends with their employees. That's like the kiss of death. When when, you know, in back, you know, I invented the vapor vaporizer, the forerunner of all digital vaporization technology, all the vapes that you see, and I remember, we had hired a guy who's super nice guy. And this guy comes in first day, and I'm just watching him, and he did great in the interviews. And then I'm watching him with the employees. And he's just trying to make nice with everybody. And I'm like, Okay, well, that's cool. It's his first day. And then by day two, he's like, really trying to be friends. He's like, buying them coffee, and like, you know, doing that stuff. And I was like, Man, I can time this one on my watch, this is not going to go well. And sure enough, he imploded, and we had to get another guy. But you can always tell because one of the things I you know, I tell people now that are in management positions is that you are not going to gain respect of your employees, by them being your friends, they will, it will actually have the opposite effect. Like, they don't necessarily need to fear you. Although in some cases, that's not really a bad thing, as long as it's not unreasonable fear, but they need to respect you. And there's a big difference, and they will appreciate you more if they respect you. And that's, that's, that's what we teach. But it's a it's a really easy way to catch a new manager. And one that's, you know, one that's experienced is the one that's experienced, will get in, head down to the nose, he'll be reasonable, he'll be fair, he'll be compassionate. You know, he'll go out of his way to hear the employees, but by no means is dude having a tequila with him after work. Yeah,

Mike Vardy  18:25

yeah. Um, that leads that dovetails nicely into the conversation about empathy. And, and, and tactical empathy. I think, too. You know, that's something that when I was going through the book, I'm like, this is coming up, this has come up and Chris Voss mentions it right, right out of the gate. We hear about empathy from people like Brene Brown, and people who are against empathy, like Paul Bloom, and then we hear you know, we actually have had empathy and applied empathy discussed on the podcast before everything gets a lot of play right now, can you talk for those who are not familiar with what tactical empathy is? What it what you believe it to be and how you've used it, in your businesses and in your, in your life? I guess technically, yeah,

Shaahin Cheyene  19:05

sure. Interestingly enough, and I think that's a term that was really popularized by Chris by Chris Voss. And it's, it's funny, you know, I remember the first time I met Chris, and you're like, Man, this guy's a FBI negotiator. He's a hostage negotiator. He's like, you know, if he didn't do his job, right, there'd be bodies lining up outside. And he's, you know, he's a tough like, Chicago style guy, you know, that comes in and he talks like, I'm cool, man. And you know, like, this guy's been in the streets like this. This is a guy who is as real as it gets as genuine as he gets. And so you would imagine that he would be a no nonsense no bullshit, like fuckin super aggressive, dude. And the fact is, when you meet him, he is the absolute sweetest guy you'll ever meet. And you could in a negotiation, say something to the guy like Well, that's ridiculous, I'd never pay that much. And you would expect him to come back with something much more aggressive. And I'm simplifying this. But he would come back and say you would never pay for something like this, which is the technique that he teaches called mirroring, which is basically repeating back the same thing that the other person said. And it makes the other person feel heard. It's a new style of negotiating, and not not a new style of negotiating, but a style of negotiating that he's popularized. Right? Because the old style of negotiating, if you look at like guerrilla negotiating, I think it was written by Levinson, who's a big fan of that that book, and there were, there were lots of other negotiating books back in the day of the 80s, talking about when when negotiating, and you know how you come in and assert your case. And, you know, you you counter all their points, and you win, and you make sure they have a little win and you win, instead of that tactical empathy. Really, like in his book never split. The difference is saying, you don't want to split the difference, splitting the difference as you both lose, instead, right? You don't want half a baby, right? Well, you don't want to split the baby. Right? What what you want to do is to make sure that the other side feels heard, and you're using empathy as one of your swords as a tool in order to get what you want, and have the other side feel like they get what they want. And I recommend to everybody get Chris Voss his book never split the difference. And check out his masterclass. He's got a really good frickin after

Mike Vardy  21:41

class through the masterclass program that if you're on Facebook, you've probably seen masterclass, I'm sure he, again, as I went through the book, some of the things that came up were not just a lot of people that I recognized, but a lot of things that made me that reminded me of people, so tactical empathy is one of them. Another one was patience, and the name that came to mind there. Oddly enough, although I have mentioned this before on previous episodes was Gary Vaynerchuk. And you think most people be like, wait a minute, he's the hustle guy, he talks about hustle, hustle, hustle, but when I've seen him speak, he talks about patience, and you talk about the patient's steak. Can we touch on that? Because I found that I think a lot of people get when they think entrepreneurs, and especially again, when right again, I'll come back to that introduction. That felt like hurry that felt like hustle. Like, you know, I mean, I know that there's a drop, you were you were going to be having a meditation thing. And you were going to there was a party and all this stuff that was going on. But it felt very frenetic to me, like the whole, that whole cadence of that that opening, which again, was great. It felt like you know, that's what you want. You want a nice, cold open, right. And so, where does patients fit? Because I think a lot of people struggle with that. They're thinking they, they want it right here right now. And they're not willing to pay it play the long game.

Shaahin Cheyene  23:04

Yeah, I like to use this example that I also used in my book. You got to become a professional waiter in life. That's something that my friend stuart wilde would say. And if you look at the example of nature, and you look at the wild, you look at big cats. I'm a big fan of big cats. I love jaguars and lions and tigers and stuff I love.

Mike Vardy  23:31

You don't have a servile day at home like Oh, what the servile are those big cats that you see people domesticate specifically? If you're on Tik Tok, you can type in servile ser V. Al, you will see like these big cats walking around. How's your like? I would be I would be both so I see it. I'm like, this is majestic and terrifying. Anyway,

Shaahin Cheyene  23:54

I I'm a fan of animals in their natural habitat. I'm not really a fan of like them in my house or zoos. But um, yeah, and I remember I was in the Amazon I stayed with these tribes. This tribe called the Matisse and these guys reformer cannibals and I hung out in the jungle with them for a while. And I remember watching this like and and by the way when you're with Native people in in their in in the jungle settings. Like inactivity, like watching a wild animal appear is like that's it that's all that's going on for the day. Like they will sit and they will just watch all day long. This happening and I remember watching this like beautiful black Jaguar, which is you think happens all the time in the jungle? It's rare. I was there for four months. And you know, really I think two times we saw Jaguar and it was four seconds. And we saw this cat come and you think okay, what makes us cat and effective What makes this cat a useful creature, and so you're watching it, and it would wait for ever. It would sit back, you see these like, bright yellow eyes like just through these like leaves, and it would just be patient. And you realize this is a cat that could probably jump like 40 feet in the air and like pop trees and gates and do all kinds of stuff. But ultimately, it's the fact that it's a stocker than the fact that it's got patience, is the reason why it's effective. And if you want to be effective in business in life, in any of these things, you want to become what Carlos destinada, the great author, from the 1960s 70s and 80s would say, you want to become a person of power, you want to become a stalker, you want to have the ability to stalk your prey, I'm using that symbolically. Obviously, please, don't become a stalker in the in the weird sense of it. But you want to have the quality of patience, because others will lack in that discipline. And when they lack in that discipline, you can pounce and take advantage. It's exactly what we teach on Amazon, we teach people, Hey, find a niche, look for the vulnerability. And then you know, people follow our system that we teach on our FBA seller course. And you follow the system, you find the niche, you find the vulnerability, and then you just wait. You wait until the right opportunity, and then you pounce. And that's how it works.

Mike Vardy  26:45

That's pretty interesting. When you think about Amazon, the first thing you think about is prime and instantaneous ism, like everything happens instantaneously as a consumer, but you're right as a seller. I mean, I've a friend of mine who does that he he's done pretty well. He's based out of Atlanta, and he's done pretty well with niches and so on and so forth following the principles of just a lot. I remember seeing him I met him for the first time one of the things he asked me we're drinking out of the we're in the Philippines right, my wife and I were at a conference I was speaking at this conference that Chris Ducker was having any, any, we're drinking these glasses, and I think someone at the table said, Amen. This is a really cool glass and he leaned focus really, what do you like about it? Like, it's like, Alright, so this guy's always like he said, he's always kind of looking right, always kind of, but not ready to necessarily act just like okay, like noted, noted, noted. And and that brings me to a question about journaling. Because every time I talk about journaling on this podcast, or whenever I talk about it in general, I bring up that I think it's the most undervalued and underrated productivity tool out there. Because it gives you it's the story, it gives you perspective, it shows you like, Oh, these are the lessons I've learned along the way allows you to course correct quickly. I prefer journaling, honestly, compared to David Allen's GTD weekly review, because journaling allows me to fix things faster than say, the massive endeavor of doing a weekly review. You journal, but you didn't necessarily. And again, a bit of a split, you could call them journal entries per se. Right? What do you do still do that? Like you still do what you what you talk about in the book? And can you share a little bit about that with people and how the power of of chronicling or keeping that story going? Or tell or you know, chronicling things that you go through, has helped you?

Shaahin Cheyene  28:28

Yeah, I teach about that, in my book billion. How I became king of the throat book, which by the way, the audio book just dropped on Audible for anybody who likes audible books, but there's a hardcover too. So I write about that. I look, I think, if you fucking hate doing it, don't do it. There's a lot of people who just can't get to journaling. And look, it's something you should do for yourself. But nothing that you should feel compelled to do. Just because you know, some some influencers telling you to do it or you see it on Instagram or people are talking about it. With that said, I think journaling gives you perspective and process. It's like having a friend that you can tell anything to at any time and have them repeat it to you in a non judgmental way. And that's the great thing about journaling. I love journaling when I travel and I actually taken another level I don't just write I will take clips so I will cut out pages from magazines and newspapers and cut out pictures that I find inspiring in the airline magazines or you know my my train tickets if I go travel I'm a big big fan of travel or you know all all I'll take like a flower that I might find on the street, a little dried flower and I'll put it in my journal so My journals are really three dimensional when I travel, not so much when I'm when I'm home. And but there's, there's something about pen and paper, there's something about the process of physically writing, that changes the way our brains work. And I think likely, that's why you feel it's so effective for you. But I'll say there's periods of time, where I just don't fucking feel like it. And I don't do it. I mean, I've got my cabinet back, they're filled with stacks and stacks of journals all the way from the 1990s, to now maybe from the 1980s, when I was a kid, and sometimes I burn them, sometimes I throw them away. And sometimes I keep them forever. I don't know why. But it's also very cool to look back and see what you were doing at that time in history, and to learn from your past. Because one of the things I often talk about is something when when you look at people who have successful lives, who are successful human beings, not just financially but from a sense of, of just being good people and personally, advanced humans, you can always trace it down to the fact that they've been self reflective in their lives. The act of self reflection, the act of just looking back and going, man, I was a fuckup or man, I'm an asshole I need to fix something is something that not a lot of people talk about, because it's not very popular. And especially in today's shiny thing, culture, where you look on social media, you look on Instagram, you look on YouTube, and there's somebody, you know, waving a shiny object at you. And for most people, it's really easy to fall into that trap of the shiny thing, because it's like buying a lottery ticket. They can tell themselves Hey, man, I tried. And if it fails, it's somebody else's fault. So hey, I signed up for the course I did this. And that's it. Imagine how many freakin Tony Robbins books are sitting on a shelf with a plastic wrap still on them is programs, because people bought into the program, and now they're off the hook. They don't have to have the hustle. They don't have to sleep on the factory floor like like I did, or like people like Elon Musk. Not that I'm anything like Elon Musk. But people like Elon Musk and Jeff Bezos and and those guys are are doing when you look at those guys, those guys fucking work hard. You look at Jeff Bezos, people are like, Oh, he's just some Silicon Valley nerd. He got lucky. Bullshit. That dude's a fucking genius. That dude's the smartest guy in the room. That dude went out. He found cheap money from Wall Street, brought it to Silicon Valley, built an E commerce platform wasn't afraid to lose money for 10 2050 years, however long it took until he created a disruptive economy. And that's exactly what he did. And not only that, people look at him and go all he's going to be the first trillionaire away. I don't know, is it going to be musk? Or Bezos? Those assholes, whatever. It's like, nobody, you're the asshole. Do you know how many millionaires and billionaires these guys have created more than any other people in history ever. And in the next 1020 years, there will be more millionaires and more billionaires created just by the wealth that they've brought in new wealth.

Mike Vardy  33:43

You know, Shaahin, we could keep going. But I want to be respectful of your time. The book, the book is called billion, right? And I'm looking at it right now. It is. You got to pick up this book, because there's stuff we didn't even get to talk about the Walkman. Do you still own the Walkman? Do you have like, do you have like the thing that like, I know I keep certain sediment you keep sentimental things, too. I mean, you talk about the trial. Do you have a Walkman? Let's like on display to remind you of some of those things that you learned while on the Walkman, or is it all on the phone now?

Shaahin Cheyene  34:14

No, I wish I did you know what the game changer for me was with a Sony Walkman first, so we got to do a little young splain in here, Mike.

Mike Vardy  34:22

Fair enough. You know, so yeah, go. Let's put it this way. The big pen the cassette thing that you see on Facebook sometimes when you put the only people our age know what that means are older, like, oh, yeah, that's how he used to rewind tapes. The Walkman was basically the first real portable solo music device or music or audio book or audio program device that you can walk around with. And it was the Sony Walkman that popularized it. So some if you if you Google it or go on YouTube, or watch some of the older stuff on Netflix nowadays, it's highlighting it you'd be like, Wow, you guys used to walk around with those things? Yes, yes, we did. And they were great. They were a Marvel for us, right?

Shaahin Cheyene  35:02

Yeah, I remember the game changer for me. Was the yellow Sony Walkman. That was water resistant water resistant

Mike Vardy  35:12

wasn't you're right. It wasn't waterproof, because if you put it you found out pretty quickly. You could have it on like in the pool by the pool, but it fell in the pool. Then.

Shaahin Cheyene  35:24

thing in the 80s was waterproof ma'am. Nothing in the 80s was waterproof.

Mike Vardy  35:27

What color were the headphone muffs that you had on yours blue or orange, yellow. Yellow. Yeah, the yellow orangish Yeah, so mine were blue because they I think either right like or you could replace them eventually they said that you can buy like, here personalize it. But that's how you personalized your why you put stickers on it. Of course people would do that. But the other way it was like the first accessory. And then eventually remember they changed from like the the headband style, like kind of what to the first set of earbuds really like the ones that would fit they were still a band, but they were really tiny and they looked a lot like what earbuds would be nowadays. Yeah. Oh man. I remember those things. Duran Duran playing through my through my Walkman. Yeah, yeah. So so that's the stage so you so you had a that was a game changer for you. The Sony Walkman. The

Shaahin Cheyene  36:17

Sony Walkman was absolutely a game changer. And I oftentimes talk about you know, my my folks, you know, when I came up, we were we were relatively poor grown up in a in a gentrified neighborhood that quickly gentrified after we moved in. And I remembered that, you know, we rarely bought new things, and my folks would go to garage sales oftentimes. And I made my dad buy me this like big box of like cassette tapes that some dude had under his bed, and they were all bootleg tapes. Now remember, I barely spoke English at this time. And I realized it was all like Elton John Pink Floyd. I didn't even know the police. I didn't even know this existed once I got that box. I don't think I left my room for months. I mean, I had that Walkman on my ears listening to those. I mean, I'm wore out those tapes. Yeah. And I remember that was definitely a an awakening in the 1980s. I was like, Oh my God, this shits good. What can I get more and I learned English from to a great part to that.

Mike Vardy  37:26

And MTV. Have you have you seen blinded by the light? Know what's up, watch it. It's up about it's basically a guy who is a huge Bruce Springsteen fan. I can't remember. I think he's India. I want to say they're in India. But he like buys the jean jacket. He wears like the white two. It's so good. And it's it's it's basically a it's a story between a father and a son. It's really good. I saw it on flight once. And I was like, it was interesting. The flight to where I was going I saw Rocket Man. Oh, my watch blinded by the light. So it was like a musical like cavalcade of travel. And I do remember with Rocket Man, I didn't share it here. It was a good film. But on the way back with blind by light, I was like, oh, no, it's just it's just out. But it's really like if you have a chance to watch it. Because I mean, as soon as you start talking about it reminded me a bit about that film. So blinded by the light. It's a I think you can watch on Netflix or Amazon Prime Now or something like that. Something tells me know a bit about Amazon. So before we wrap up, talk, not just about the book, which we'll have a link in the show notes. But tell us a little bit about Amazon mastery. Sure. So

Shaahin Cheyene  38:35

a while ago, I started looking at the Amazon platform. And I started thinking about how I could empower people to create wealth by starting these Amazon company. So I started this course. And a lot of people came on, a lot of people are making a lot of money successfully. Now through our program. Look, I have a one-hour course from beginning to end and one hour, I'll teach you everything you need to know about starting an Amazon business from anywhere in the world. Canada, I've got people in South Africa, I've got people in United Arab Emirates. I've got people from all over the world, starting these Amazon companies, and we teach you how to pick a product, how to get reviews, how to get your product up and how to get it selling from anywhere in the world. So you don't really need to know how to do anything we teach you how to incorporate and how to do for little or no money. And if anybody's interested it's normally 200 bucks because they heard it on the Mike Vardy show. I'm going to give it to everybody on your show for free $0.00 obligation no credit card you'll never hear from us again, if you don't want to. So just reach out to me by email. It's going to be darkzess@gmail.com. Let me know you heard it on Mike Vardy show, and I will give you the one-hour crash course for free. If you want to check out my larger course is FBAsellercourse.com. And also my book Billion How He Became King Of The Thill Pill Cult is out now so please take a look at it if you love it hate it leave me a review appreciate that

Mike Vardy  40:07

Shaahin thanks so much for having a productive conversation with me today had a great time thanks buddy

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About - Shaahin Cheyene -

Hi, my name is Shaahin Cheyene and I help individuals and owners transform average sales into extraordinary income using my predictable sales system that never fails. Whether you have zero online sales, want to start on Amazon, or have products that just need a push, I can show you how to do it. If you're interested in getting more sales with predictability, watch my FREE CASE STUDY Now!

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