Advancing Yourself Through Experiences w/ Dominique Brightmon

Description:

In this episode, Shaahin Cheyene share his life experiences to help others advance themselves.

SUMMARY KEYWORDS

people, creative genius, create, called, big, sell, book, ecstasy, amazon, listening, money, moved, story, dollars, pills, products, hear, thought, realized, success

SPEAKERS

Shaahin Cheyene, Intro, Alex Oliveira

Intro  00:00

You're now listening to Hack & Grow Rich with Shaahin Cheyene, and his co-host Bart Baggett, where we discuss hacking your way to success and the unconventional paths to unreasonable success with the people who've been there. And now the author of billion how I became king of the thrill pill cult. Shang Shan

Alex Oliveira  00:25

Welcome to the dad printer podcast. I'm your host, Alex Alvera. Each and every week, as you know, we interview leaders, entrepreneurs, marketers, just people who are doing big things in business and my guest today, Shaahin Cheyene. He's doing big things not only in business, but in the world of Amazon and online and he's been doing it for a long time. And that's why I wanted to have him on the show here today. Shaahin. Welcome to the show.

Shaahin Cheyene  00:52

Thanks, man. I'm happy to be on dad. Is it Dadpreneur

Alex Oliveira  00:57

that Dadpreneur man, Yeah, like a mompreneur. You know, my mom printer came first. You know, by the way, I I tracked it back to like the 90s. Someone like came up with that and started selling on eBay. called herself the mom printer. But yeah, that printer man. And I always say it's not just for dads. It's not just for for parents. It's for anybody who wants to learn entrepreneurship. And so it's gender gender neutral, even though it's called dadpreneurs, just because I'm the dad. I always tell people I'm a dad first and entrepreneur second. So but welcome to the show. Shaahin.

Shaahin Cheyene  01:27

Thanks, man. Great, great, great to be on. I appreciate that.

Alex Oliveira  01:31

Alright, cool. So I first wanted to get into your background. You're originally from Iran. You live out there in Cali. Tell us your story. I mean, I know you started in business early your teen years. But but go to your earliest memory like work. When was like your first job?

Shaahin Cheyene  01:46

Yes. So I had kind of a unique start. I moved here to the United States as an immigrant. We were refugees, me and my family from Iran. And we quickly realized we were solid middle class in Iran coming to the United States, we were all of a sudden lower class, we were poor. And my dad worked all kinds of odd jobs at a dry cleaner at a pizza shop. But those kinds of places. And we always seem to like just get by. But we moved to an affluent part of town in Los Angeles park called Pacific Palisades. And this was an up and coming soon to be gentrified part of the country. And as I noticed all this wealth around us, the neighbors started getting Mercedes and Porsches. And people started building bigger and bigger houses. We were still like this poor immigrant family living in this neighborhood. I decided that I really wanted to have access to some of that wealth I wanted of the fancy cars and the beautiful women and the big houses and all that stuff. That wealth entitles you to. But it just so happened, that there was no path for me to get to that. So by the time I was 15, I asked my parents I said, Hey, how do you do that? I said, Dad, you know, how do you how do you get that? Hi, I want the Porsche in the, you know, the blonde in the in the passenger seat and all that stuff. How do you get that? And he just looked at me and laughed and said, Well, you know, a son, go become a doctor, you know, any immigrant family, right? It's the pinnacle of success is to your doctor, lawyer, doctor. And so I went and I talked to one guy who was a doctor, and I was like, oh, man, like, I definitely don't want to be this guy. He's miserable. The whole family's miserable. They're all fat. They're all working all day. Nobody's happy here. So I thought, I need to control my time. I want to be an entrepreneur I want to succeed and I had read all the great books. I had read at a very young age Think and Grow Rich. I had read Tony Robbins books books by Wayne Dyer books by a guy named stuart wilde who I later befriended, and became a mentor of mine. And I decided that I was going to go out on my own. So at 15, I cut all ties with my family, burned all my bridges, and burned all my ships. And I left to kind of find my fame and fortune in the world. And I came across a mentor and fell into the electronic music scene, the dancing the rave scene, that was booming in the 1990s. And through that, I decided that I was going to invent a drug now teenage kid, I had no money, I had no resources. I was sleeping in abandoned cars and abandoned buildings wherever I could lay my head. I was eating at the community college but I was getting my I was okay. I was never hungry. I was fine. And I remembered thinking man and all these parties, if the drug dealers that are making money, so I should do that until I realized how bad I actually would be at crime. So I do realize that very early. And what I did was I made a very important decision to go ahead and invent my own legal version of the biggest drug at that time, which was ecstasy. And I did and I write about it in my book billion how I became kingdom, the throat pill cult, which is now on Amazon. It's becoming a best seller, we have a film deal going, where it tells the crazy tale of how a 15 year old invented this incredible pill. And I'll tell you by the time I was 1819, somewhere around there, I walk into my office. And there's news media there. There's all kinds of people there. And I realized that we had broken a billion dollars in revenue. This is pre internet. This is pre social media. And it brought a quick realization that man, I really need to get my stuff together. If I want to keep this going. And it was a wild ride.

Alex Oliveira  06:04

And this was illegal. This was illegal designer drunk.

Shaahin Cheyene  06:07

Yeah, yeah. Called herbal ecstasy. And again, you know, I tell the story, in my book billion how I became king of the throat poke called, it's on Audible. Now you can get the audio book, you can get it on Amazon, there's a hardcover. So anyone listening, please check it out. Let me know what you think. Awesome.

Alex Oliveira  06:26

Alright, so that so that brings us there, it kind of makes me think about everybody in the last few years talking about ayahuasca and all the other stuff in South America and all over, that is sort of a replacement for that. And of course, you know, if you come, you guys are in California, and the west coast with with the legalization. It's it when I was just in Brazil, talking to my cousin, he said, you know, the thing about drugs is whether it's the legal or illegal, right, we were having a drink and whatnot. He's like, it's really we all just want to have a good time. Right? And so in Brazil, it's still frowned upon, like even marijuana, which is crazy, you know, and they're trying to get everything illegal down there. And I said, Yeah, man, you guys are behind. Because in the US, it's just not the case anymore. There's so many different ways that you could have a good time legally. As an adult, you know, obviously, it's a little bit different for kids. But, um, so fast forward so that that's a big first job, obviously, you take the leap, and go out in the world on your own and you make that first billion. What was the hardest thing for you Shaheen, as far as like, you didn't have this proper training. And I and I, I dropped out of college as well. So I, for me, I just couldn't wait to get into business. And I probably made the same mistakes that I would have made had I stayed and graduated first. So I don't feel like I missed out on anything. Because I've always been a risk taker, you seem to be that way as well. Yeah. And so but But reflecting back on that time, obviously, today are much wiser. What What's something that you can recall upon, that you can pass on to our listeners, entrepreneurs who are just starting out a mistake that you might have made, whether it's financial or hiring or firing? Like, was there a mistake that stands out to you Shaheen,

Shaahin Cheyene  08:13

I think probably the biggest mistake I made at that time, you got to remember I was a teenager, a company had produced a billion dollars in revenue very quickly. And we were absolutely on a path for doubling and tripling that, in the years to come. The reason why we didn't have that growth, mainly was because I worked in a vacuum, and it's one of the biggest problems with entrepreneurs is we tend to think that our problems are our problems, and that we have to solve the answers ourselves, and that nobody has the answer to our problems. And, you know, Alex, it's just simply not true. Seeking mentorship, seeking counsel, finding people who've done what you want to do, and influencing them, using the tools of influence, to get them to coach you, to teach you to guide you along the way is invaluable. If I had known then what I know now, that those are such powerful words, if I had known then what I know now, well, you can just by seeking out people who've done what you want to do people who are where you want to be and getting them to coach you getting them to train you and benefiting from their experience. And for me, there were lots of points in my life where I made huge mistakes and all I needed to do was really have someone say, hey, Shaheen I've done that. You might not want to do that. But Hindsight is 2020.

Alex Oliveira  09:51

It is and it's funny because you know, when I talk to entrepreneurs and leaders around the globe, you know, it's sometimes it's ego. Other times It's pride. I felt like for me, and I don't know for you, for me was an ego. It was always more pride. Like, I was like, I gotta learn this on my own, I got to do my own, I don't want to reach out. And it probably wasn't until my like mid 30s that I really discovered mentorship both ways. Right? And and you're absolutely right, seeking those people who can coach and train you, then what you want to do is monumental. I mean, I can't say enough about that. Yeah,

Shaahin Cheyene  10:27

there. There's, there's several points to that. So we work on a three point system. And I have that in my book billion how I became king of the throttle cult. But we like to call it something my friend Wayne boss, who's this incredible Australian entrepreneur, he comes in to troubled companies and rescues them, and 10 acts as 100x as their revenue and puts it out he taught us about, which is what we call KCA. Knowledge, courage, action. Okay, the first step of solving any problem is that you need the knowledge. Once you have the knowledge, things become easy. How do you get knowledge, you can buy it, you can borrow it, you can rent it, you can steal it. The second part once we have that knowledge, and remember, this can come through a mentor through somebody who coaches you through somebody who helps you along the way, like I do that now through my Amazon mastery course, we could talk about that a little bit later. But I coach people along the Amazon path, because we've been doing that since 2009 2010. The second step, once you have the knowledge, you know, the How to is to have the courage, you have to go out there and do the third part, which is to take action. We all know nothing happens without action. But in order for action to take place, you got to have courage, you got to be able to go out there into the world and be willing to fail. I know this shows the dad, Dadpreneur show. So I've got a eight year old boy now who's very, very outgoing, very entrepreneurial. And one of the mistakes that he makes, is that he is an absolute perfectionist, and hates to fail. So if he thinks he's gonna fail at something, he's not going to try it. And I see my job as his father's his ultimate coach and mentor to be like, No, dude, you're gonna go out there. He's like, Yeah, but I'm gonna fall on my face. I'm like, that's good. It's not it's not if you win or succeed. It's what you learn, absolute. So go, go try to fall on your face and come back and tell me, tell me, tell me what you learned.

Alex Oliveira  12:30

Right? And it hurts less, right? Like, I mean, as an adult, you know that when you make mistakes, as long as they're calculated, and you've done your homework, you fall on your face, you get up and you move again, and you do it 100 more times until you get it right. But I agree with you for kids, I actually have a partner in another business. He says that about his son as well that, you know, he's a perfectionist, and that's going to always be in the way of him pursuing big things because he's afraid of that failure. And I said, well, listen, man. I mean, you you don't have that issue. So you just keep teaching him to take those chances, make those mistakes when I bring on young people, interns to my company, I'm like, Listen, I want you to make the mistakes. And early in my career, I wasn't that way. Right. I was like, No, here's how you do it. Now that come up, bring them in. I'm like, listen, it's okay. If you make the mistake. You're learning. Yeah, people almost look at you like what is what's the trick? No, there's no trick, you know, just do it. So talk to me Shaheen about Amazon mastery. I want to shift gears for that. Because as you and I talked about earlier, I have a lot of clients who, you know, they set up a Shopify website, they've got a great product, they want to be discovered. They've gone down the social media route, they've done the influencer thing. They've done a lot of things. And then they're like, Finally, okay, I'm gonna go the Amazon route. There's so many courses out there, not all of them are equal. We brought you on because we felt like the the content that you had was powerful. You obviously offer the coaching, which is important. But if you're starting out what are like the top things that a business wanting to have that success on Amazon, whether it's a book or a product, what do they need to do? You make

Shaahin Cheyene  14:15

some good points, and I think we're going to get some haters on this, but I'll tell you something that they probably don't want you to hear. When you see somebody selling an Amazon course. When you see and you made a very salient point in the initial part of our conversation is that there's a lot of guys teaching and not a lot of guys that are actually doing it. When you see an Amazon course on when you see a guy who's selling social media marketing, and then he was selling some other LinkedIn marketing and then this week he's selling Amazon Marketing. Run. Yeah, if you run away, I should say, if if you see a guy selling course on how to drop ship, run, these things are mostly scams. Red flags, right Red Flags are engineered by very savvy online marketers to extract your money from you. And make them rich selling these courses. And keep you wondering why you're not in the jacuzzi with the 12 bikini babes. And the Lamborghinis that that guy has.

Alex Oliveira  15:19

Right? Yeah. And they make it the entry point, the amount you could see, when I was just in Brazil. There's a lot of those guys there on YouTube and the creators, and they're selling affiliate and whatnot. And as I spoke to some of my business partners and family members, they're like, Oh, we we know we've experienced this for years here, we have the same problem those these YouTubers, you know, and but they, they sort of understand that it's the guys who've been down that road and have a track record. If they're teaching it, then it's a different story, right? Because they have a track record. In your case, you have that track record. So like I said, I want to make sure that our listeners know that when we brought somebody here to talk about Amazon, it's someone who's done it is doing it, and has the track record. So let's let's continue on that on that path.

Shaahin Cheyene  16:10

Yeah. So I started obviously, with the herbal ecstasy, created over a billion dollars in revenue exited that. Then I went into solving the problem of smoking vaporization. I thought, man, people have been spoken for so many years, but there's no alternative. And we invented basically, what was the forerunner to today's vapes, all that technology came out of patents and technology that I built. And that company I exited went public shortly after I exited. And then I went on to solving a different problem, I became a dad. And I thought to myself, I just need more hours. And then I realized, no one's got more than 24 hours in a day. So that's probably not going to happen chain. So I thought, Okay, well, then I need to optimize my time. I just need to be more sharp during the hours that I have. So I invented a nother pill this time, a smart pill called accelero. And it's available on Amazon and all those places you guys could get it on there was a pretty high ticket item. It was about 130 bucks per month at that time. Now it's a lot cheaper. And I was like, how am I going to sell this stuff. And these were the days where you could get Jeff Bezos on the phone. You could email Jeff at Amazon. com that was like the big secret and he would respond might take him a little while but he'd respond. Because he wasn't the richest man in the world. Amazon was still fairly small. And we learned through the grapevine that Bezos was opening up the platform to third party sellers. That meant that what Jeff did was he enabled anybody who wants to you, me anybody to sell on there. I was like, Alright, let me see how long it takes. In those days. It took me about 15 minutes to open up an Amazon account to list my supplement. All right, cool. 130 bucks. Let's see, maybe I'll get a couple sales. The next week, I went to sleep, I woke up to 1000s of orders, literally 1000s of orders for my product. And I thought that's hundreds of 1000s of dollars. Who is this guy? He's got to be onto something. And the more and more I looked into Jeff Bezos, the more I realized was the he was one of the smartest guys in the room. He was a disrupter. And he was going to change ecommerce forever. And then he did that big speech that he did, where it's day one on Amazon where you know, the big shareholder speech, and I still feel to this very day, that it's day one on Amazon, and there is a ton of opportunity. If you open up a Shopify site, that's awesome. You should as part of your plan, you could open up a Walmart store on eBay, there's all kinds of things that you can do. Nothing is going to have the impact if you're selling physical products that Amazon is going to have. Why? Because of critical mass that's like, Hey, you want to sell your, your, your sneakers or or something, you know, online in an auction? Sure. There I'm sure there's other auction sites. But what's the one auction site we all know, eBay have, they stayed on top critical mass, they were first to market and they had critical mass and Bezos was first to market on his efficiencies. And now he's saying, Hey, I just want a little commission, and I'm gonna let you sell on this biggest platform in the world. And that's what we teach. And by the way, I have a one hour course. Just to show people you don't need any money to start on Amazon. It's normally 200 bucks. I'm going to give it to everybody listening to Dadpreneur for free. Use the code dad and just email me directly. It's darkzess@gmail.com  D A R K Z E S S@gmail.com. Use the code dad or dad show. Don't use the code Dad bod. That's a different thing. We'll give you the will give you the one hour course everything you need. How you find a product how you get going for free, no obligation, nothing to sell you there on that course. And then you know, we do have a deeper platinum course that if people are interested they could reach out for but it's a great way to get started in the Amazon ecosystem.

Alex Oliveira  20:15

Oh, man, we so appreciate that Shaahin. I mean, I think that's, you know, clearly entrepreneurs like yourself leaders who've built multiple companies have reached that level of sales billions. The question I often get from the the non entrepreneurs, the executives, the nine to five, why do you guys do this stuff? Some people ask me, Why do I do this podcast after after, you know, having done business for 20 years exiting several times? And I said, Listen, to me. It's a first of all, I like the challenge. Yeah, I like the challenge. And I like the camaraderie, the networking, the constant that like, never stopped learning. And it's not always about money. And so when I see someone like yourself, who, who's done it, you've, you've got properties, you've got businesses, and you're taking your time, and your skills and your knowledge and giving it away. I so respect that. Because I also do that. And I love other entrepreneurs who have that same sort of mindset instead of the ones that are like, Hey, man, if I'm going to give anything away, it's it's going to be like, very low level, right? dangle the carrot. And I almost I like what you're doing. Because if if someone's going to invest an hour of their time, that's enough for them to judge whether your content is of good quality or not. And then from then they can contact you and say, hey, look, I'm serious about selling on Amazon. I'm going to need coaching, I'm going to need training. I'm going to need the Amazon master to help me. So you have a team. Right, Shaahin, you have a team of people who help you do this?

Shaahin Cheyene  21:50

Yeah, yeah. So as far as the course goes, we've got a whole team. I've got former Amazon employees, I've got publicists, I've got social media people, we've got all kinds of people that show you how to build out your infrastructure for Amazon. But we do this kind of work, we charge a ridiculous amount of money. We do this for Fortune 500, fortune 50s, where they bring their products, and they're like, Hey, make us rank shows how to get reviews. And we do that we do that for them. But we also do this for smaller companies, startups, VCs bring us startups all the time. So we do it for them. But the point is exactly that I make my money selling products and making products on Amazon. That's my main source of revenue. And a while ago, people came to me and they were like, hey, we'd love to do this. Can we hire you? And I said, Yeah, but we're way too expensive. And me and my team charge a lot. And they said, Well, why don't you make it into a course. And then we could, you know, you could just have a coaching component to it. And so normal people could do it. And that's what we did. We built out the course it's FBA, seller course.com. If anybody wants to check it out their FBA stands for fulfillment by Amazon Seller course calm. And my goal is to empower people to stop selling their orders to start creating more avenues where they can have predictable recurring revenue, cash flow, without having to go to some crappy job or without having to take time away from their families. You know, I know you're a family guy, I'm a Family Guy. And most of my time now is spent, we travel, I pack up my my wife and my kid, and we go, and we work from wherever we're at. And while we're working, we're making money because somebody is buying something that we're selling on Amazon.

Alex Oliveira  23:35

That's right. Well, I bet I bet there's a lot about what you're doing that, you know, people always talk about your why right, like Simon Sinek. And all these are so everybody's always talking about the why, what's your why? And to me kind of going back to the beginning, when you told us the story about you being young and then leaving your house and going through all those challenges, because you saw what what the other people had that you're like, hey, I want that to that, that that wealth. I bet there's a lot of the younger Shaahin in this whole reason why you're doing what you're doing, because it's like you want you want other people to to experience this, this sort of success because it is possible, right?

Shaahin Cheyene  24:15

Yeah, it's possible. It's unlikely, most people are going to fail, just the fact by the numbers. So if you're a boiler, yeah, if you're if you're watching this, the chances of you succeeding are far less than the chances of you failing and the chances of you failing colossally are huge in any endeavor. Now, I think what you want to do, if you're a thinking person, is that you want to stack the odds in your favor as much as possible. And that's what we do by using leverage the concept of principle of leverage, how do we apply the most amount of leverage with the least amount of pressure And the way that we do that is we think, Okay, well, you got to make money, how are you going to make money, okay, you got to either sell a product or service, that's really it. Or you can go work for someone else. Like, if you're an educator or something like that, you can argue that that's a service, you're not really going to make money doing that stuff, either. So if you really want to make money, you really got to have a product or service, okay. And if you're doing a product, which is what I like doing, we do both product and service, but if you're doing a product, the least amount of friction to get a product into the marketplace really is Amazon, because they do all the work for you. They pick it, they pack it, they ship it, they they do the marketing, the advertising less and less now, but they used to do a lot of free advertising. Now they do a little bit of free advertising, but you're using the largest e commerce platform ever. This is unprecedent. If you looked at somebody 2030 years ago, and you said, Hey, you can make a product today. And then 30 days have it sold in the largest store in the world. They think you're crazy. That that's not something that's happening. This is revolutionary. And then now mean, you could come up with a product, you could take my course you'd come up with a product 30 days, that product could be in the largest store in the world. Now, if people are going to buy it, that's a different story. That that that involves using the elements of influence that we teach, using Cal Dinis principles of influence, social proof authority, likability, scarcity, reciprocity, sincerity. All these things very important, authentic trust.

Alex Oliveira  26:37

Yeah, and I think it takes, you know, for entrepreneurs out there who want to pursue this, I would just say that, you know, there's no shortcuts in the sense that just like SEO, or content, or anything else that you do, if you're, you know, if you've tried these things, maybe you didn't hire the right person, the right agency, whoever. Also you have to take some responsibility in my I've, I've trained 1000s of people, and usually when I'm talking to them to understand why is it that they failed, and they're blaming the person they hired or the influence or whoever, I'm usually able to say, Well, look, with all due respect, you didn't do your part. And maybe they told you that maybe they didn't. But the fact is that there is no shortcut, you will have to work hard. So there's a lot that you have to learn, there isn't just a button that you turn on. So I always when I bring somebody on, like yourself, Shaahin who has this wealth of knowledge that can really help someone, go to the next level, I just say just be prepared, though, if someone is giving you this con 10 that can really help you succeed. Just, you know, set aside some hours to absorb the content, understand, call you email, you ask the questions, and not just think that by doing an hour course, everything's just gonna magically jump because it's not, there's so much more into it. So that's what I usually tell the listeners, you know, it's just you've got somebody like Shaahin  here, you got to do your homework, too. You can't just Shane's not just gonna give you the key to the castle. And you're gonna say, Yay, because you've got probably, you know, 100,000 hours behind you, in these decades of knowledge to get to where you are.

Shaahin Cheyene  28:18

I'm feeling old now. But yeah, maybe yeah.

Alex Oliveira  28:22

Well, that's what I say, you know, and I say 10,000. I tell people said, you know, because every time I read a book, or do a course, and I still do the mentorship thing, I've done all the Tony Robbins and browns and Les Brown's, I've done all those things, too. And I still continue to go. And sometimes people ask why do you still do that? I'm like, Are you kidding? Like, it's never enough. That's what keeps me like, motivated, inspired. And, and if you can learn from people who just like you said at the at the beginning of the show, people who have gone down the path that you're trying to go, man, how can you not right?

Shaahin Cheyene  28:54

You're right, you can never stop. You can never stop improving. And I'll tell you why. The reason is the second you start the second you take a break. You say Good enough is good enough. Well, you're not noticing is the line of wolves. Just behind waiting to eat your lunch. And that's the real world and it's not okay to say anymore people. People are scared to tell people about that. But that's the that's the fact. That's the reality. And I tell people this all the time while you are sleeping. Your enemies are planning your demise. That's right. You don't have any enemies. You're not trying hard enough and you don't matter. But if you're doing something that matters, you're making an impact. You're you're succeeding. The second you stop. And people say Well, isn't that isn't that just relentless? Isn't that exhausting? Yes. But it's rewarding to It's rewarding to be on top. You think someone like Elon Musk stops? You think Jeff Bezos stops you think Steve Jobs stops, but he stopped now because he's dead. But until then he did not stop and even after his death, look at what's going on, look at his legacy. Apple, still one of the most valuable companies in the world. You can not stop, rest when you're dead.

Alex Oliveira  30:16

It's true. I was super inspired by the judge Petacci, brown Jackson, who who was, you know, up for a Supreme Court seat, and she was talking about when she was at Harvard, one of the few African American women who were in law school at that time. She said she, you know, she really doubted herself because, you know, she's in a male dominated school, obviously, mostly white. And she said, another black woman walked by, and she's and said to her listen, said just one word. And she's lived by this word, her whole life, which shows when she's being grilled by all these senators that it should not start even sweating it man just prepared for the big, big the big time, right. But she said Shaahin, the word was the lady just whispered in her ear and said I could see that you're, you're feeling a stress and you're feeling the the challenges, right? Persevere, just persevere. And so she's kind of lived by that model. And I was so inspired by that, because I think that's what it is, right? You you described it in a lot of different ways, too. But that having that perseverance of never giving up, kind of goes hand in hand with never stopped learning and just continue moving forward. And to your point, the minute that you stop, man, the wolves are going to come in, in Brazil, we refer to that as like the big guy. They call it woody Gord when, you know, there are people that want your success, but then there's the haters, too.

Shaahin Cheyene  31:45

How do you say like, say, say, say cheese?

Alex Oliveira  31:48

All you got to do all you gotta do only go though? Yeah, the fat eye. And it means a fat eye. Because it's like, even though you're doing well, you're doing well, the guy sitting right next to you is just to your point, Shaahin just waiting with his big fat IRA, they're just waiting to eat your lunch. The minute you take your eye off the ball, boom, they come right in still your clients, still your employee, whatever. So you have to let the world know like, Listen, man, I don't rest, I keep going. And I do that for my clients. So like, even though I was in Brazil, I told my clients like you can if you can get with one of my employees, or you just need me, no problem. And I'm always available. And I think it's that sort of approach that I try to pass on to other business owners that you're either going to be a very present visionary in your company. Or you should just go invest in companies. Because if you want to own a business, and not be there, because I hear that, too, some people are like, listen, I came into some money, but I really don't want to like lead a business. And I'm like, then just invest passively. Because if you want to lead like you if your time is valuable, but here you are taking your time to pass this on. So there's no shortcut. And

Shaahin Cheyene  32:58

yeah, it's true. No shortcut to hard work. Now, you can work smarter. That's, that's a way you can utilize other people's time, which is something that we teach, use other people's hours, hire virtual assistants, yes, hire employees, hire competent people, train them well, to do the things that you don't have time to do. But ultimately, gotta roll up your sleeves, and you got to work on when do you stop, you stop paying the debt.

Alex Oliveira  33:24

That's right. I'm with you, man. I'm feeling good. I'm feeling I'm feeling like I'm coming off this podcast. I'm gonna get right back into it. So listen, Shaahin thank you so much. So tell us the website that we're gonna send everybody to I know they're going to use the code dad or dad show. But we'll put in the show notes. But we're in the our listeners,

Shaahin Cheyene  33:41

just email me if you think you're interested in becoming an Amazon seller selling on Amazon taking apart of all this wealth that Jeff Bezos has built, reach out. It's dark zess@gmail.com da rkzss@gmail.com. If you are interested in learning more about the course reach out to me if you're interested in my book, it's a billion how I became king of the thrill pill cult available on Amazon, Spotify, Stitcher, anywhere where audio books, ebooks, or paper books are found. And one other thing I want to tell you about if if you are watching the show and you are interested in being on great podcasts like this, we have a podcast service now, which a lot of people are telling me they're interesting, we booked people on great shows just like this one. It's called podcast Cola, podcast co LA. And just go ahead and check that out if anyone's interested. If you like this show, and you want to be booked on great shows like this one. We'd love to hear from you. So that's podcast cola calm. And if you want to reach out to me if anyone's got any questions, you can again reach out to me on my darkzess@gmail.com. Use the code dad to get the free Amazon course.

Alex Oliveira  35:00

Shaheen thank you so much for being on the show today.

Shaahin Cheyene  35:04

Yeah, honored to be on thank you so much ox obrigado

Alex Oliveira  35:09

obrigado There you go, man. How do I say that in in Iranian? Merci? Merci. Okay, there you go.

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About - Shaahin Cheyene -

Hi, my name is Shaahin Cheyene and I help individuals and owners transform average sales into extraordinary income using my predictable sales system that never fails. Whether you have zero online sales, want to start on Amazon, or have products that just need a push, I can show you how to do it. If you're interested in getting more sales with predictability, watch my FREE CASE STUDY Now!

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