Signup for Podcasts:

Hack & Grow Rick Episode 107: Amazon Selling in Beauty & Collagen

SUMMARY KEYWORDS

collagen, amazon, brands, people, called, product, supplements, buy, sell, big, eat, platform, Bezos, third party sellers, company, influencer, story, bit, social proof, find

00:04

We're live. Hi. Okay, awesome. So I am here with Shaheen, and you are the founder, CEO of many things that I've found. Since finding you. I've started by through the collagen and wanting to know more about your that side of things but then discovered your podcast hacking Grow Rich, and accelerated intelligence. And I probably would say, I want to jump right into what that is accelerated intelligence. Tell me what that is. Yeah, sure. So I started off on the Amazon platform selling in 2009, roughly, maybe 2000. Yeah, right around there. And when Jeff Bezos opened it up, I thought it was really interesting. But he opened it up to third-party sellers, allowing third-party sellers to sell on Amazon what most people don't know. And I can clarify this a little bit for your audience, that when you buy something on Amazon, you're not necessarily buying it from Amazon, which is something people don't know, Amazon has third-party sellers, like you and me and everybody else who sells on Amazon. I know you might not be selling on Amazon right now. But anybody who wants to can sell almost any product on the Amazon platform. So when you click Buy, now, you're buying from one of many sellers, unless it says for sale and shipped by Amazon. And most people don't know this, because Amazon started off only shipping direct to the consumer, and they wouldn't allow the third parties. So when Amazon opened this up, I was just getting ready to launch a product. And you know, we can go back a little bit my background, I started off in the supplement space. So I started off

01:53

when I was God, I don't know 16 years old,

01:57

invented this magical pill, smart drug, whatever you want to call it back in those days called herbal ecstasy. And I basically went from literally sleeping on the beach, like just completely having absolutely zero to by the time I had reached, I think it was my 18th birthday, we had done a billion dollars in revenue from this mainly this one product. That's insane. Yeah, pretty cool. And it absolutely was an insane ride. And then subsequent to that what happened was,

02:34

you know, I got a got out of that. And so fast forward to 2009, Bezos opens up the Amazon platform. And I have another product that I had started selling through our own channels on our website called accelerator, which was a nootropic, I was really looking at that nootropic space. And for those of you guys who don't know what nootropics are, they are supplements that helped promote brain function. And so if you've ever seen the film limitless, yes, which is really funny, because Bradley Cooper before his all his big fame and stuff was at my house in Venice, and it's a super nice guy, you know, and he was at my house, it was really funny because we were having some of these conversations at that time. And then, you know, years later, when I came up with acceleron, which is the supplement that we produce, Bezos opened up the platform, so they say, you know what, like, no one's really selling supplements on Amazon. And people really weren't. I said, let me give it a shot. So it was an expensive supplement. It was $100. I mean, works really great. So we put it up on there. And I remember waking up the next morning to like, hundreds, maybe close to 1000 orders. Wow, I was like, What

03:54

nuts What's going on?

03:58

And I took a deeper dive into Tim's I realized that this is the game where the supplements the nutrition space, the health and beauty is going to be played because Bezos being so brilliant, creating a customer-centric company, which just easy, right, I'm sure. Do you buy anything on Amazon? Yes, I do. I mean, I became a Prime member. I don't know how many years ago because I shop so much. And he honestly, it's the easiest platform. It just

04:30

it's simple. Anything in the world that you're pretty much looking for, you can find on there. I try to do comparison shopping. And even when I do that, it leads me back there. I mean, even down to like, some designer items. I mean, you have to be a little careful. But even finding certain items like that. It's incredible. So and now that you're saying it has its third-party sellers, that kind of making more sense to me why it works, and why that happens. Yeah, you're right. You're right. You know, and

05:00

It's that ease of like, you know, Dawn, like when you go on there and you're trying to buy, you know, makeup or whatever it is that you're buying on there. It's just the ability to be able to click it and it arrives in two days. It's exactly if you don't worry, there's no like, Is it going to arrive? Or is it like, I mean, is it someone small that they're not shipping, I just had this discussion the other day with someone I said, I love to support small businesses, but at the same time, it's a challenge when they just don't have the means to ship or get things out to you. And you're waiting three or four weeks, no one is used to that anymore. Everybody wants that quick access to things. And so even for small sellers, I mean, that this became I feel like a platform for them as well because they could still sell their product there and still grow their business. So it's pretty incredible. Yeah, that's right. I mean, you know, that's the magic of Bezos, you know, people thought he was crazy. It was losing money. For years, he had his desk set up on a door, an old door from Home Depot and some

06:04

cinder blocks. And that was his desk, and there was a spray-painted sign in the back that said, Amazon, this is all he cared about one thing, and that's becoming this customer-centric company. And that's, that's what it came two things. Well, one was cheap money. He had access to cheap money from Wall Street, which helped accelerate them. And then the second thing was, he was like, Let's become the most customer-centric company in the world, we're going to lose money for a number of years. And that's fine because we're going to acquire the customer. And then Don, you're going to be buying everything from me. It's a smart business person, for sure. For sure, that's like, that's how you that's how, you know, you know, he thought long term rather than that short term, you know, results. So which ended up giving them that? That's amazing. Are you still selling those products on there? Or have or have you moved into something different? Yeah, no. So now my company so this brings me to your question is what's accelerated intelligence. So accelerated intelligence is a company with several branches. So branch number one is we make our own products, we make about 300 different products that branded with ease health and beauty. you'd ask me about collagen. So we have the leading brands of collagen called collagen DNA. And we were early on in the collagen process. So I'm very familiar with that industry. But we also do home goods and health and beauty and cosmetics. We do everything across the line. Wow. Yeah. We are one of the leading brands of this clay that you can use as a mask. It's fantastic. All the Aztec clay. Oh, I know that. Okay. Yeah. Yeah, I love that we make a lot of these products that you've heard of and sell the top brands on Amazon. And then I have an agency where fortune 50, fortune 500 startups VCs, bring us brands and companies, and we get the visibility on the Amazon platform. So we get the visibility and we get them accelerated. Oh, that makes sense for the brand. Yeah. Yeah. And I'm sure it's a struggle. Because you know, when you do create something new, and you do have an especially a beauty brand, where there's so many out there on the market, finding your way through it and being seen on a site like Amazon is probably, you know, difficult if you don't know the right methods. Yeah, you're right. And that's, is that something that you direct businesses to and help them figure out? Yeah, so we do two things. Thing number one is we direct businesses. So businesses come to us and we do the work for them. So brands often come to me VCs come to me, they're like, we've got this product, we don't know how to sell it, help us sell it on Amazon, or we've been struggling on the Amazon platform. And we need help selling on the Amazon platform, please come and help us. And then you know, we'll take their product, and we'll teach them how to speak the language of Amazon. Because what brands have found, is that the way that they were marketing, it's what Seth Godin calls disruption marketing longer works with the current web ecosphere. So, in the olden days, what they had is you're watching the Superbowl, you're watching your favorite TV show, and boom, they come on, they disrupt you, right with this message. Hey, you need Heinz ketchup, you need Heinz ketchup, do you need Heinz? Ketchup,

09:27

disruption, marketing, and at some point, you're like, Fuck, man, I need some

09:31

Heinz ketchup. And that's their business model. Exactly. Well, now, with Amazon with e-commerce with all these things that have happened, a smaller company could have the cute little ketchup that's organic, maybe it's sugar-free, maybe it's all these things, but they know how to tell a story. So in this example, you could have this big behemoth Heinz or I don't know who own times but one of these big companies, just some of you

10:00

using it as an example, up there who's really pushing that kind of disruption, marketing, and those same kinds of tactics on e-commerce. And it just doesn't translate. Because the person who goes on Amazon wants a different kind of story. They want reviews. They want social proof. Nobody believes these corporations anymore, right? We've all been lied to one too many times. Right, Don? So absolutely. Nobody, nobody believes you anymore. Big mega Corporation. But you know who I'm gonna believe I'm gonna believe you don look honest. You look like the girl next door. And if you loved you know this product, I'm sure you wouldn't lie to me. And so it's a different language. It's all about the social proof the authority, the likability, there's a professor that I like to quote a lot. His name is Professor Cal Dini. And Cal Dini wrote this book called influence, and it's like the canon of how you influence people to do anything. And he came up with these five pillars, and there's a sixth, which is reciprocity. And these pillars are social proof authority, likability scarcity.

11:14

And these elements create this influence, but in order to be able to, utilize that you have to be able to tell that story. And so we created a, I've got an Amazon course that, you know, some people can join, if you want your listeners, I'm happy to, you know, share a link to a free one-hour session if that would be amazing. Yeah. But you know,

11:41

so now we've got our core business, which is making products and selling them on Amazon, which is what I do, that's how I make my living. That's my main source of revenue. Secondly, we've got our agency where we take these brands, and we help them create, influence and tell that story. So people understand it on eCommerce platforms. And then third, we've got this course where we teach people like you and me and everybody else, how you can start an Amazon business, create an Amazon brand for very little money, and have it create predictable recurring revenue, month after month while you're sleeping. And so that's

12:21

for sure. Do you see any?

12:25

Other don't know? Is there any hesitancy in anyone who says like, Oh, it's sold on Amazon? And like, there's this picture of like, how it looks on there, versus it being you know, from like, a small, small website of their own? Do you feel like people, there's any shopping hazard since in that way? Or do you think people just love the convenience? so much? I can tell you already, you're very intuitive with us. So that's one of the key elements of influence is consistency. Right? You know, people like to be held to what they say they believe, one element of consistency, right? If you're like, hey, I want to a black blouse that's the size five medium cashmere, and is under 20 bucks. And I say, hey, if I find you one that meets all those criteria, where you buy it, and I find you one that meets all those criteria, you naturally have a resistance to saying no, because you want to be held to that consistency. Exactly. Also, similarly, consumers like you and me, want consistency with the companies that we go to. So that message that story that we were using ketchup as an example, that story that you're telling has to be consistent across platforms, those photos that copy that story that you're telling about why I should buy your product over the guy or the gal next door is going to be so crucial, and making sure that it's the same across all platforms, right? So I don't go on Instagram. And I'm like, Oh, this looks kind of like you're saying it just doesn't look right. Right. That's right. It's bad spelling, it doesn't look right. And then I go on Amazon, and the pictures are different. And there's like, you know, it confuses people. And they just, it's so easy on Amazon, like you and I were discussing even before, it's so easy to just click over and buy something else. Right, right. I mean, it's the easiest thing to do. Yeah. No longer beholden to these big brands. You're like, you know what, let me try this little guy who, you know, has, he tells the story better? Yeah. And he's, you know, he's a buck cheaper and right. Looks like I'm getting more. Exactly. In this way. What's happened is this transformation over the last, you know, several years from power being in the hands of these big companies, you know, to it's shifting now to anybody can start a brand and legitimately compete, if you know, the tactics and the strategy to use the right methods. Yeah, because I think that's the biggest challenge is that a lot of brands have

15:00

It's just, especially in this digital atmosphere. It's I see it a lot. It's hard because, you know, they are competing with the bigger guys. And maybe they're competing with the small people, but the small ones that are very creative and are on tik-tok, and are on these other platforms showing off their products that way. And yet, you know, still shot is still finding them on Amazon. I think that's, I think that's the struggle for most brands is like, how do I fit in? How do I show my brand? But then how do I also stay authentic? But then how do I also have the right pricing? You know, like, there's just so many things that need to be answered in order to sell your product and get the exposure that you're looking for? Yep, that's right. Yeah. That's the most important thing is being able to tell that story. Yeah, it makes sense. What you're saying, Yeah. Is that how to answer that question? How do I tell my story can probably answer a lot of other questions for brands? If they ask themselves that? Yeah, it seems like you've I mean, by all the different things that you have going on, have been able to figure out that element. And that that key is to how to tell a story. Have you seen that by doing that is that I guess that could lead us into some of the brands that you have, like the collagen? I mean, I feel like that seems like such a small part. Now after hearing so much about what you do. But um, would you say, those types of supplements like the match, and the collagen grew big because of the popularity around them, or just from telling a story on Amazon? So there are a couple of different ways. So I think what you're asking is what propels companies to the top. So there, there has to be, if you look, if you want to sell a product on Amazon, eBay, Etsy, you know, my wife has, she sells all kinds of really pretty things on Etsy, and she does jewelry, and she does in cards. And you know, she's a

17:07

publicist, as well. But yeah, she had, she was a big New York publicist, she had a big firm in New York, and then we moved to LA. And we had our son. And so she was at home thinking like, man, I, you know, I'd love to do something. And she likes buying these, like, you know, pretty things very girly things. Yeah. Yeah. She's like, you know what, like, let me start a company, she started a company. And you know, last year alone, I think she's done over a million in sales on between Etsy and Amazon. Oh, wow. Yeah. Pretty unbelievable.

17:44

It's interesting to Etsy comparison, because that that came to my mind and how Etsy, and I don't know if it's the same as Amazon, but it feels similar only in the fact that they've created the story around it being, you know, Etsy is like those smaller space for smaller brands, although I've noticed that there's a lot more, you know, bigger brands selling on there, but they have the image of being smaller. Right. Yeah, that's one of the challenges, I think that a lot of our sellers are having, because, you know, we teach in our course, an algorithm that anybody can do with very little money, and how you find a product, right? So our whole thing, and you know, to your last comment about, you know, how we figured it out, we figured out that you can't figure it out, right. And so what we figured out is that the way that you win is that you follow an algorithm, you follow a system, and you just do what that system says. And it's like, Dawn, you know, like, every day, I get on calls with my students, and they're like, Shane, I want to do gold-rimmed glass because they're so cool. And they're in and I was wearing them. And I'm like, No, no, it doesn't matter if you like it, what matters because you're not your customer. What matters is what the market wants, we're going to find what the market wants, and you're going to tell a better story. And we're going to sell that into the market. And you can offer better value, you can offer authority, which means you bring somebody who's authority so like, you know if you're in the supplement space, you find an expert, a doctor,

19:14

personal fitness expert, a mini-celebrity to come in and say this is the best, whatever pill but bringing value in that way. You're going to sell it. I don't think it's something that you like or not if you like it great, it's a bonus. Right? We follow the systems you follow the system, the algorithm, we follow the system of influence, you know, Cal Dinis influence those elements to create a buzz around these products. The second way to propel a product is by having an influencer. So right. Obviously, the biggest example of that would be Kim Kardashian. You get Kim Kardashian back in your product, you're already in the millions. And I would say maybe a better example

19:59

would be Oh,

20:00

prep

20:01

the books and I mean, she's everything she touches itself.

20:06

The ultimate influencer is Oprah right? She's Oh, gee, she's like, yeah, for real. She really is. It's like, Yeah, she started it, let me do this, I'm gonna share my screen with you. And I can do if I have your permission to. Absolutely. And

20:23

I love this, I think this is so incredible. And it's like you're giving us all an insider view of like, behind what happens that no one really knows about. And I think for brands to see this is incredible. So

20:40

I love that. So this is one of many tools that we use for spying on sales on Amazon. So you had asked me about collagen with collagen brains. And I you know, we have a collagen brand that I told you about. It's called collagen DNA. Anybody can look it up, and it's on there. But I'm not going to talk too much about that. But I want to kind of share with you, you know, the market for collagen. So you can kind of take a look at what kind of money these companies are making. And I will share this with you collagen has had its best day, there was a time where collagen was the new hot thing and everybody was taking it in for Do you want to explain to your viewers what collagen is? Or do you want me to do that? You can do it? I mean, I've known that it's been it's kind of one of those buzz words, I think and like you said, I think it's hard to say, I think women are continually looking for an answer to staying useful and keeping their skin and hair and nails and especially with social media right now. Um, you know, there's this underlying beauty influence of having that long, gorgeous flowing hair and beautiful Well, I mean, nails are everybody's, you know, doing having their nails done in different designs. And so I think the search happens when it's like, how do I get that and collagen? Maybe now after talking to you seems like it was the buzzword that was inserted to say, this is how you get that, you know, this is how you may be in from an inside way rather than topical, get this in your body and you'll have that hair, you'll have that skin you'll have those nails. And so that's what I've seen and my search was to find out, you know, how, how I don't want to say how truthful is that? Or what brands are actually doing that what are really fulfilling those needs for people and you know, are great products, but then also seeing results, which is still up in the air a little bit I'd say. Yeah, so I we can, you know, probably give a brief description. So are your ancestors, my ancestors, when they ate their diet was very different from ours, they a nose to tail, there was no part of the animal that went on touch. Now, many parts of these animals of all animals have this protein called collagen which is great for your skin and your nails and just good for general vitality now eating an animal from nose to tail, means everything the liver, the heart, the spleen, all that stuff.

23:10

A lot of people discover changes your life because there's some ancestral cue that's triggered when we eat that because our ancestors ate all that now, we go to Whole Foods and we get a beautiful piece of filet and you know, just grill it right a little bit of butter sauce. Fantastic, right and that's, that's, that's how we eat we grilled white chicken breast, right. So those foods are great, they've got protein but they lacking to a great degree in these nutrients that come from eating nose to tail. collagen is made from the skin the hides. It can also be made from hooves and bone and right in fish. There's fish and marine collagen. So fish collagen is made from the scales of fish marine collagen is made from

24:02

I think it's made from coral. It's a type of coral that has color and I believe right so we make fish collagen we make marine collagen we're making bovine collagen Okay, so the idea is that these things will improve your skin and your hair and by the way, just for the record I'm not making any claims on no that's religion or any kind of collagen at all, but I can give you kind of just like a general guideline I'm not a doctor or nutritionist or I'm the least qualified person to talk about this. So please, if you guys are taking anything consult

24:34

somebody who has MD after their name and has them write for you. But um, what I can say is that

24:43

these things don't necessarily like it's not like you take a drink of college and you drink it tomorrow like oh my god and amazing Oh my light ray, all my visits are gone and I'm like glowing. What it is, is that having these foods that are high in these proteins, you know, I believe the trigger

25:00

This ancestral reaction, it's like, what? Dr. Saladino, who wrote the carnivore code calls the remembering. There's something in our body that just feels great when we have these things now, if you're like, like my wife, or you know, a lot of people I know they can't eat these organ meats, they can't eat liver sugar, she won't go 50 feet of the liver, I like it, but she, you know, she isn't eating, my kid doesn't need it. So how do you get these nutrients? Well, these kinds of supplements are great for getting that and by triggering that kind of ancestral reaction in the body, you know, triggering all these things that stimulate the organs, you know, your circadian rhythm that happens when you, you know, you sleep at the right times when it's dark, and you know, you get exercise at the right times you eat at the right times, what happens is, is that your skin naturally starts to look better, because you're living a better life, right? You're getting closer to the way that our ancestors lived. So it's my belief, just my personal belief that that's how these things work. So when people look at collagen, they're like, Oh, that's just Bs, it doesn't work. People are just trying to sell you supplements so that they right and they're wrong. They're right in that Okay, yeah, probably having a collagen smoothie or collagen, coffee or like any of these things, isn't going to make a marked difference on you. Where the wrong is that starting to take care of yourself starting to eat right starting to eat more like your ancestors, or at least finding a hack, like having a supplement will change your life in the long run? It's a long-term play done. So with that said, let's take a look at what and I'm not talking about any company. I'm not disparaging. I know so many companies, but I'm happy you just said that about the long term. Because I, I think that is a very, very important thing for anyone to know. That is how it works. And that is how our bodies work. And that, that is when you will see the actual results of anything that you're doing is if you put the time and effort into your body for the long term. So I'm glad you said that. Yeah.

27:08

Yeah, yeah, I'd love to see you. To understand this better, I could show you this a little bit quicker. So this is just sales on Amazon in the last 30 days. So we'll look at just in the last 30 days alone that keyword collagen has brought in let's say close to 17 million bucks, if we want to round off round up a little hot, right? The $17 million in the last month on just the top. So I think this is probably the top 100 colleges and a lot of these are duplicates. So this company here, sports research, a very popular brand, you know, is doing about $2.7 million a month, selling over 100,000 bottles a month of just this one college and private bovine collagen is the most popular because bodybuilders and athletes take mochas actually has protein in it, so you can have it instead of your protein shake.

28:04

And it's a little bit less you look at the packaging, it's a little less feminine. This is obviously towards the mass. The more feminine one would be this company. Yeah. Vital proteins, which you've seen everywhere, and, and so many influencers are part of this brand. And I'm not going to talk too much about them. But you can see that now they're doing another 2 million bucks a month. These guys down the line are doing 2 million a month. So this these are you know, some of these down here are like startup companies. Yeah, yeah, yeah, yeah. Yeah. That came out of nowhere and looked amazing, huh. 700,000 a month, a million dollars a month? These are the kinds of numbers that are possible on Amazon on the Amazon platform. You know, amazing. Is this something that everyone or that someone would have access to? Or is it? Is it like, a platform that you have that they went on work with you you have access to? Yeah, no, you have to use third-party software. Okay, gotcha. Yeah. Or, you know, we have one that we offer to our students. But and I guess that's something that when people work with you, they have that they have the ability to see this through you. Yeah, yeah, that's right. That's right. And so this is

29:20

you know you don't necessarily need us but yeah, you right, that's one way to do it. But so this is our brand called your DNA. It's one of the highest-rated ones highest-reviewed ones and like I said, it's you know, comparable with a lot of the other ones, you know, we feel that you get a little bit more for your money we triple test all our products for heavy metals, we do lead testing we do you know, make sure that you know, it's not coming from China and yeah, the cows are grass-fed and you know, all that stuff, you know, we're always looking at and making sure that those things are done right. So, you know, just to show you this, but in general buying you know, I like to buy smaller brands, actually

30:00

I like to buy smaller brands that, you know, usually have a physician like we do that looks after Yeah, we've got a Board Certified physician that looks, you know, into all our products, all our formulations, and it's kind of one of the things that set us apart. And you have so much information I say to, which is Yeah, you know, I know when I'm shopping on Amazon, that's always what I'm looking forward to is like,

30:22

the details and like, you know, give me obviously, the reviews are always important. But then also, all that information that you have about the brand, that's always big is that, like, explain it to me, tell me about it, you know, um, as a consumer, and I think a lot of people feel this way, we're looking for more information than before than ever before. Maybe because it's more accessible, but we're really looking for that, too. And like you said, it's a click away to just go to the next person, the next brand that does have a little bit more information or does have the reviews, that does have the four stars and say, Okay, well, I'm gonna try this one. Because, you know, it gives me a little more information, and it has the stars and has the reviews. So that's a lot of criteria that I think everyone's looking for now.

31:12

Do you ever feel like you have too much information? But yes, yeah. Which, which is one of the reasons why I started to do more of this, these interviews and videos are because I myself felt overwhelmed by so so much information and thought, you know, what, if I was to talk to the owner of brands, and hear it from them directly, first of all, I, I don't want to say get sold. But I do get sold a lot better when I hear from a face of a brand. You know, when I sit down and I listened to a podcast, and there's a, I can't tell you how many podcasts I've listened to, and a brand owner is on there. And I immediately click off and buy their product, because I'm like, wow, they just talked about those probiotics, and it sounds incredible, you know, without even really doing my research, they just made it easy for me because I was listening to them. I heard it, they explained it in very simple terms. I felt good about it. They made me feel they were likable and comfortable. And I bought their product. So I think there's a little bit going in that direction too is that, you know, hearing from the brands, rather than having to read pages and pages of information is very helpful. Yeah, totally. And you know, and in general, we like to buy things from people who we like, yes, yes. And I'm sure if you're like, you know, like me, I often you know, even if I need something or you know, want to go somewhere if I don't like the people there probably won't be buying there. No, it's Yeah, that's how I mean it is it's this feeling. And it's, you need like you need both, you know, because obviously listening to the, to an owner of a brand, you're going to say, Well, of course, they like their product, of course, they're selling their product, they're going to talk highly of their products. Yeah. But if you have then the backing like the influencer behind it, who maybe is someone that you follow, and you regard you put in high regard for their opinion. And then you also see, you know, a few of the reviews that say it's good, now you have everything lined up, and you're like, Okay, this is it. You know that's, that's what, that's what I find for me, I need and I think a lot more people that I talked to feel the same way. I noticed on my social media, I come across that a lot. And I don't have a big following. But, um, you know, I am really critical about everything I use and all the products that really do work for me. And so when I talk about them in my stories or feature them somewhere,

33:52

friends family, and you know, whoever else is following, they're very quick to go and purchase it because they know that there's a very small chance that they're not going to like it, you know that it will do what it says or that it does work or whatever it might be. So yeah, you're the ultimate form of social proof. Because you're right, right. Yeah. At this Yeah.

34:13

Exactly. Exactly. Yeah. So um, I mean, this is just, this whole chat has been incredible and so informative.
34:25

I feel like there's a world of more information probably, that we can go into detail with. I want you to just touch a little bit on your podcast, because I think that's interesting, too. And then we can finish up. Sure. Yeah, totally. So we've got two different podcasts going right now. So one is called billion how I became Kenya the thrill Poe called and that was that story that I originally told ya. where his team? Yeah, when I was 16. I started this pill. You know, by the time I was 18, we've done you know, close to a billion dollars in revenue and it was like this wild time like I remember someone telling me

35:00

That you've done a billion dollars in revenue and I was like, What am I gonna do? Like I was worried they were gonna ask me how much billion was and I didn't know how much a billion dollars was and this was pre-internet and I was like somebody go find how much it is right and

35:14

it's 100 million logos with no it's a British 1000 billion pounds of the clock and as I'm told me Look, dude, they're not going to ask you that they want to know what this drug is that you invent. Right? So it was a wild ride that's called billion how it became king as this robocall you can get it anywhere podcasts are found or go on. Yeah, and I'll put links to everything too. So amazing. Cool.

35:36

Calm, hacking Grow Rich is our main podcast, I co-host it with a guy named Bart Baggett is a great foundational success coach and we bring people on to interview on we're gonna have Chris Voss, the FBI negotiator, Nolan. No, yeah, the founder of Atari. We've got all kinds of great guests on.

35:56

Yeah. And we talked about, you know, what, what it means to be able to hack every aspect of your life to achieve what Richard Koch calls this unreasonable success, and how you can get there and we've got people who've done it and we will show you step by step how to do that. So that's really cool. That's hacking Grow Rich again, you can just go on

36:19

the show links are shaking, chain calm, and do that. And, you know, for any of your viewers, if you're interested in selling on Amazon, I have an absolutely free no-obligation one-hour course. It's a crash course that will tell you everything like how we could see sales of other sellers, everything from beginning to end, and it's all you need, you don't need to spend any money on it. And I'm happy to share that if anybody wants to reach out to me. Yeah, I'll share my email with you and they can be my return all emails directly myself, but sometimes takes me a minute to get back to everybody but I Shaheen That's amazing. Honestly, it's really really appreciated and I think a lot of the people that follow me and that will be watching will really appreciate it because there are a lot of brands a lot of startups I know I get a lot of questions from them and I think that's you know, these are the answers they're looking for. So by you being able to provide insight like this is absolutely incredible. I really do appreciate it I I'll put all the links to everything that you did mention is there anywhere else that anyone should look for you if they are trying to find you know that's it if they want to they can just you know like I said fire off an email to me my emails on my website Shan Shan calm or you can for the course you can go to FBA seller course calm and we respond to all messages. Don, if people want to get ahold of you, how did they find you? Yes, I am available everywhere at dawn Russo on all social media. My YouTube channel is at dawn dorso and Dawn dorsal. Calm so try to keep it simple and easy. All my name.

37:58

Great. Well, thank you for the opportunity in front of you to hopefully we can chat again. Absolutely. I really loved it. Thank you so much. Have a good day.

In Collab with Dawn Del Russo

Bio

You can tell a lot about a girl by the shoes she wears both literally and figuratively. For the past 15 years, Dawn Del Russo has been walking her way through the world of fashion as an author and on-air TV fashion & beauty expert. She has been seen on TV programs like Access Hollywood Live, Meredith Vieira, Extra TV, E News!, and New York Live. Dawn was a stylist contestant on Glamour Mag Show Dress To Kill and spotted in elite media like  Vogue Italia,  InStyle, Cosmo, Real Simple, Life & Style, and US Weekly. She was NY’s 95.5 PLJ resident “What to Wear Weather” girl in the mornings.

Dawn is the CEO of 3 brands including her blog LiveTheGlamour.com, fashion boutique turned brand consulting company BellaDawn.com, and recently launched SentialGem.com a fine gemstone line of luxury products.  She is a social media sweetheart and can be found chatting about fashion, beauty, food, and lifestyle on her Youtube channelInstagram, TikTok, and Facebook.  

 Dawn continues to find true passion from worldly travel and attributes her fashion knowledge to Summers in Italy exploring with family.  Her personal endeavors include becoming a reiki master, cooking delicious meals (and maybe a cookbook soon). 

https://www.dawndelrusso.com/

https://www.instagram.com/dawndelrusso/