SUMMARY KEYWORDS

people, belief, belief systems, Bart, book, shaheen, rich, talking, wife, person, abdicate, religion, belief structure, true, amazon, good, chunking, spoon, India, sell

00:02

All right, everybody. Welcome to another episode of hack and Grow Rich. And today on with me is my co-host Mr. Bart Baggett, success and motivational coach to millionaires and startups alike. Bart has been an entrepreneur, and in the personal development and success field for Gosh, I don't know how many years, Bart, I was 23 when I published my first book, so I threw my hat in the ring really early. And the other voice you hear is the amazing Shaheen, Cheyenne. And I don't know people know a lot about you're kind of under the radar. But you're one of the most successful people I know, not only seeming selling on Amazon, ut with your new book billion. You talk about your whole journey in the pharmaceutical or anti pharmaceutical field. So you're in really good hands today, if you want to learn, be a little wealthier, be a little happier, and have a little more success. I agree. I agree. And we will promise to have guests on the show. I know last week, we talked about Napoleon Hill. And we were going to talk about thinking grow rich and Napoleon Hill. But we are going to save that for a future episode. Because both Bart and I have people on both sides of the Napoleon Hill controversy that we want to have on when we have that show. So we can talk about did Napoleon Hill really do what he claimed? Or was Napoleon Hill off round? That's a great topic. And for those of you that are kind of young, you know, I had a salesman, his father. So he sort of made me read Think and Grow Rich, he made me read the greatest salesman in Babylon like I'm 1415. And you know that it really forms my belief systems about the world. And I remember thinking the thing go rich, I'm like, they never really tell you what it is. They kind of allude to it and it was sitting on my desk. But you know, when I think it's in the title,

02:00

I think I get it, I think I get it now. It was kind of elusive to me. But that was really the start of the of a movement, which I think most successful entrepreneurs have embraced, whether it's the Rich Dad Poor Dad series, or the, you know, the Michael Gerber boos, like we need to have pioneers ahead of us so that we don't make the same dumb mistakes. And of course, to me, that's a very basic one-on-one book, for some people, it's the life-changing, really life-changing screen, so I can't wait to talk about that whole phenomenon. Yeah. And then, you know, more interestingly, if he was a fraud, and it is a work of fiction, where, you know, I don't know if you guys know this, but in thinking Grow Rich, Napoleon Hill goes in to make a Napoleon Hill makes a series of claims that have since been disputed by a couple of people, or maybe more than a couple of people. So can you find value in a work? If you know that the work is a work of fiction?

03:03

Interesting, right? Is it? Could it still have value to you? Yeah, I was writing some jokes. I'm doing stand-up again. And I was writing this joke about Joseph Smith, who's the founder of the moment religion. And it was basically like, Look if you have two gold tablets written by God, what's the odds of you losing those things? Like they're heavy, they're hard to track down. And if they get stolen, they'd shown up, they'd shown up by now, right? So my point is, I really like Mormons. I love hiring Mormons. There's a lot of value in that religion. But that whole story about the gold tablets, I kind of like them, maybe that's not true. So it's exactly the same way there can be a lot of value that comes out of the stuff, even though the source material may be a little bit questionable. Yeah, yeah. But you know, like anything as hackers, and this is an episode of hacking to grow rich.

03:51

We explore all avenues. And sometimes an important part of that is suspending judgment. This really brings me to our topic for this evening, which I think you have a lot to say. And I don't know if you want to share some stuff as well, Bart, but the topic is belief, and how our beliefs shape who we are. And I always found this part really fascinating. Because

04:23

a lot of people scientifically say, well, it doesn't matter. If you believe in Gravity, you jump out the window, you're going to fall to the ground.

04:32

And I think to some extent that is true, or to a great degree, that is true. You can't fight natural laws with your beliefs. But in a world where things are much more subtle when we're talking about humans and a world run by human emotions. If you look around you at things like the stock market, it doesn't matter what these companies do. It doesn't matter.

05:00

How much product they sell or service they sell. I mean, yeah, it matters. But at the end of the day, what shifts stock price is human emotion. I learned that from day trading Commodities Futures, I was a day trader for several years. And I learned that sometimes it doesn't make sense. But it does make sense because it's all based on human emotions, that doesn't matter. What the actual future of the oil market is, what matters is the emotion behind that. Which, you know, was a lead to the famous quote in the 80s movie, the classic 1980s movie with Michael Douglas, Wall Street, where he says greed is good. And you know, Michael Douglas, you know, really in, in that film talking about, you know, greed, as far as you know, what we traditionally think of greed. But also, as far as you know, the belief goes, you know, he in that film is a perfect example of a character that has this unshakable self-belief. And he believes that the world is a certain way, and he goes in there, and molds and shapes the world to his beliefs, which is what makes him such a formidable opponent to all those that oppose him. And of course, you know, it's an old movie, so I doubt we're gonna have very many spoiler alerts. I remember, you know, towards the end of the film, he does some unsavory dealings that lead him to, you know, a path of unsavory results.

06:32

Well, that's that idea of beliefs ism. If you look at the fountainhead and Atlas Shrugged from Iran, I mean, that's a set of belief systems around human behavior. And her belief was that you know, greed is good, selfishness is good. And if everyone does that, everyone prospers. And of course, if you hate ayn Rand, or hate some of the people that follow her, it's the opposite of communism. And so the belief systems really move all the way up from the individual up to political systems, you know, 100 years later, and we get stuck in these systems. And then we sometimes don't stop and analyze if it's true. Like, is it true? So that's really the topic. And I think, I think for our audience tonight, it's not just belief systems like religion or politics, which we like stay away from, is that how does your belief systems have affect your ability to be wealthy, and to be happy, and to even recognize that you might have a limiting belief from your parents, or from your religion, etc, and changing that one belief could be the domino that springs open all kinds of opportunities for you. I love that. So okay, so before we get into limiting beliefs, I think that that follows later in our conversation. I think that's super important. So I think I'm gonna ask you to define that. But let's hold on to that for a second. So maybe let's say 20 years ago, I realized that I had this skin condition called eczema, I think a lot of people have it. And I had a fairly severe case of it. You know, it's terrible. It makes your skin like your skin looks dry, it flakes off its red You look like a leper most of the day. And so I walked into you know, dermatologist after dermatologist, and none of them had anything good to say. And finally, I walk in like the head of the department, the top of the heap, the king Kahuna, dermatologists, right. And most of these guys, by the way, now have moved on to plastic surgery because it's the only thing that pays and there are like three medicines they have for most dermatological issues. And everything else they just start like sorry, so walk into this guy's office, you know, kind of like this big kahuna, you know, head of the department Professor diddly Doo, Ph.D., Donnelly. Donnelly, you know, all that stuff. And we're talking to the guide, he does not ask me what kind of diet I have. He does not ask me anything that's particularly good yet looks excellent. Okay, great. How are we gonna solve it? He goes, Oh, solve it. He was just flabbergasted. He's almost like, he's never heard that before. And I say, Yeah, dude, how are we gonna cure this thing? He goes, Well, let me tell you this. It's a deteriorating disease. So as you age, you're going to get much worse. And the cure that we have is a treatment, we can just manage your symptoms. And you'll eventually get worse and deteriorate to the point where it's terrible. And you know, it'll be itchy and uncomfortable and you look like a leper. And that's, that's life, dude, live with it. Right? That's all we got. Here are some steroids. Here are some antibiotics. Here's some, you know, creams that'll give you 3 million side effects. And I remember feeling very dejected. thinking to myself, currently, I am sitting across from a guy with all kinds of diplomas on the wall. I mean, this guy had, he must have had a big frame budget, because he had a whole lot of diplomas hanging on the wall, right. I mean, it was like I think if he was a general he would have had lots

10:00

Have those pins and stripes and stars and all that kind of stuff. And he had every award and pictures of famous people whose skin he had dealt with. And I mean, this guy had them all. And I'm going, man, this guy's in authority, right? And it didn't say what the doctor said about his wife. It's a professor and MD, and you know, the every diddly thing on his thing.

10:20

And so, at that moment, My belief is, this is a guy that knows more than me. And, you know, I'm gonna deteriorate until I'm like, they're gonna have to put me on leper Island.

10:34

And then I left this guy's office, right? I was like, Is there nothing we can do? Absolutely not. I am Professor, lady, and let me tell you, there's nothing you can do.

10:43

So I went on a journey that took me five years, I figured out how to cure it. Am I 100%? No, I'm 98% cured of eczema. So one of the things I learned was that when I left this guy's office, my belief structure was, and this is a limiting belief that was holding me back. And that limiting belief that you're talking about was reinforced. By just bullshit. Somebody else's belief structure wasn't my belief structure. When I walked in there, my belief was, I'm going to go see this dude, I'm paying, you know, whatever. $100 an hour, this guy's charging, and he's gonna fix it. It's his job. The reality was, he's just a mechanic, and he knows how to fix one kind of car. And you know, he's trying to fix a Toyota and I brought him an Italian supercar. And he doesn't know how to fix it. Not that I'm an Italian supercar. But I like to think of myself that way. So what happened and this is crazy, is that I started traveling, and I started

11:44

trying anything and everything, right, because you got nothing to lose if they tell you it's a deteriorating condition. And you know, it's a degree, gating this, that and the other, you're like, Alright, well, it can only get worse. So if I do something, and it has some effects, I try everything, from mud to clay to topical stuff. And at the end of the day, and if somebody wants to reach out to me, I'm happy to share this, this formula that I discovered, it's not a product that I sell, it's actually a protocol that you do every day for 90 days, and I'm not a doctor, I am, you know, by no means in a place to give anybody medical advice. So please know, if you're listening to this podcast, do not take anything I say, as medical advice, please go consult with a doctor or somebody that has MD after their name, and have your physician tell you if any treatment that you undergo is appropriate for you. So I just had to give that disclaimer but for me 99% salt with a mixture of salt, a very specific type of salt, and a couple of herbs, zero side effects, nothing like that. And as long as I've been doing it, I've been clear, almost completely clear. And it worked better than all these medicines. Now, if I would have accepted this guy's belief structure, I would have started popping some of these pills and putting on some of those creams, then I couldn't get off of them, because, you know, would have some kind of side effects. And you know, whatever that story is, I would have gone down that line and just adopted their belief structure. And if I had adopted their belief structure, I would have been down his road which led to deterioration. But I said no, I decided not to accept that belief. I told myself, he didn't know shit. I don't have to believe what he believes. That's his opinion. That's not my fucking opinion. That's his opinion. So great, dude, you go down the deterioration pathway. I'm gonna go find a cure. And I did. I didn't give up until I found the cure. Now, this is an interesting thing. One of my good friends. Dr. Warren, who is a leading world surgeon, told me you know, I've had many phone calls with him and he is a scientist at heart, one of the top doctors in the world, we should have him on the show. And I remember telling him about one of the treatments I was going through or, you know, trying one of these natural treatments. And I said, you know, buddy, there's no clinical behind this. And he just stopped, he said Shaheen,

14:15

you need a clinical trial of one person for this to work. You. He says I don't care about any of this other stuff. clinical trials are based on 1000s of people and years of study and all this but it doesn't matter. If you take something and it works for you and achieves the result that you want. Nothing else matters. And that's this can be applied to any area of your life when we talk about steve jobs in the Walter Isaacson Isaacson book and where Steve Jobs talks about Isaacson talks about Steve Jobs reality distortion field, where he refused to believe the limitations of the engineer

15:00

And all the people around him and sometimes he refused to believe in the laws of physics.

15:06

But it led to these results. So what do you have to share about beliefs? I know that you have a diagram you might want to share?

15:15

Yeah, I mean, belief systems are, to me, the most critical piece of a transformational journey. So whether somebody is looking for happiness like they're, you know, they're off to India for a couple of months, or they're just trying to break through their financial ceiling. One of the first things that I would always take people through seminar is to do a real deep dive into what their core beliefs were from childhood beliefs around money, beliefs around love, beliefs around men or women, beliefs from selves, and they're articulated into like a sentence. And what's interesting Shaheen is that when people finally stumble, stumble across something, it's as if you're saying the sky is blue. And they're like, well, the sky is blue. And at night, it's black. Like everybody knows this ratio is this thing. So if you say things like, you know, rich people are bad, or money's hard to come by, or, you know, the government always wants to screw you. As some of these things people like, Yeah, that's true. Like, that's absolutely true, rich people were all bad. And just like, and those people I grew up in a small Christian church, and they would say, Listen, man, you cannot get to heaven through the eye of a needle. It's like, it's like Huck Finn in the eye of the needle. And I'm like, Yeah, I've seen a needle. That seems really difficult, right? You know, and all yours lives. You know the higher than evil in the Bible was like these really big mods, beautiful doorways for camels, I'm like, Well, why did they misinterpreted it, my little church. And so you have these limiting beliefs. And people think that they're right. And so then you argue them is like arguing politics like you're fighting. And so if you can find let them go, okay, maybe I don't know anything of anything.

16:52

And then the most demonstrative way to get people to adjust their beliefs is like testimonials of other people. I think that's why if you ever see a sales presentation, like an infomercial, or multi-level, they just get one person after another saying, I'm a truck driver, and I didn't know anything. And now I did this thing. And now I'm really rich, you're like, well, that guy can do it, I can do it. So there's plenty of ways to sort of bounce that belief system. But I think the awareness that you may have it, like if you think all women are bad, or all men are evil, or all rich people are this, I mean, just think about it. If you say all rich people are blank, what comes to mind? I like fun.

17:27

Like, yeah, let's go hang out with those guys. Right. But they didn't always think that. And so that's the first step is just establishing it. And, you know, there's probably been many, many books written on this. And I think a lot of that goes, You know, I don't consider myself a life coach. But we take people through seminars, you do have to confront the fact that you as an individual have beliefs, you have values, and then you make decisions based on that. And so what you said is totally true. If you absolutely believe that your eczema was incurable, you would never have jumped on the journey. If I believe that I can never figure out how to write a book, I would never have thought about writing a book at 22 years old, right? But I said I want to be an author. I don't know how I don't have any authors, my family, or what I do. I just went and hustled and I read books, and I met people and I met people, and then I figured out, okay, they can do it, I can do it. But you're not guaranteed success because you believe it. But you're guaranteed failure if you don't believe it.

18:24

So he said to guarantee that you're going to get on the football team or be the star of the play or even me being a good comedian or a good public speaker. But if I believe I was terrible, or I never had the skill set, I would never take the first step. And so it's such an important part to find out where the limiting beliefs are. Because if you don't believe you're lovable, or you don't believe in being rich, then you'll never take the first step. For a lot of people listening if you have a real job or a real job a nine to five, you know, there's that there's a with the internet, there's all this information about being an entrepreneur, but I've met so many people that up until the age of 20, you know, 1820 their options were going to the military or get a job. Like that was just their options from their family. No one ever said why don't you build a company? Like I know our world Shaheen we are most of our friends are entrepreneurs. For us. It's like, well, what are you going to build next? What are you gonna create next, but that's not the dialogue and the majority of people? It's what kind of job and again, maybe a doctor or a lawyer, but it was never like I'm just going to build a company and exit with $15 million, or $50 million. So so if you can surround yourself and if you're listening to this podcast, you're obviously an extraordinary human being that is surrounding themselves with a different type of philosophy. But those belief systems end up taking you to a destination. Let me see if I can share a screen here. For those of you that are on video. This is in the book Success Secrets of the rich and happy. And this, by the way, is totally free for you guys, if you go to get Bart's book.com slash free. But this is a belief of childhood and what I was attempting here, Shaheen is what happens after 15 years when you've got kids that believe his life is unfair.

20:00

What if you have kids at 15 that say honest people can't have nice things? We're all equal regardless of color. Violence equals control and power, right? I'm a musical prodigy. Like if you thought and by the way, I think we have mutual friends like Dave, he's a musical prodigy. He was literally leading orchestras at like age 16. Like what they end up doing after that they believe that compared to me, who believed I wasn't very good. I didn't have any musical skill set. So it took me until age 40 Shane to pick up the guitar and take lessons because I didn't believe I was any good at music. So what you do is just draw a line between these ideas at childhood. And the result as an adult is 10 years later. My favorite one is a serial killer.

20:45

So many of you are vegetarian by the way.

20:49

vegetarian. Well, that would be

20:54

The wrong is one on there. I think all I think is beautiful would be the right one. All life is beautiful.

21:04

So I was super close. I think I was on Montel Williams talking about serial killers. One thing we have in common, by the way, both on Montel Williams and I think that was a show we were talking about. It could have been Leeza Gibbons and hysterical ism, certain personality traits. But the most common habit if you have children, do you have any idea what the most common red flag from a child that ends up being a serial killer he may do? torturing animals? It is correct, torturing animals. And you know what the belief behind that is?

21:33

empathy, lack of empathy. Well, yes, but they believe we're all animals. And I'm the stronger animal. So there's no distinction between humans and animals. They all believe we're animals and they're gonna get killed one day. And so that belief that you know, honest people can't have nice things that become a thief honest day's work honest day's wages. You know, that's just a construction worker. Right? This is what is my mom or dad told me gotta work hard, musical prodigy Grammy Award winner, honest people who analyze things thief and see the nib with the results like that. I think I think we missed one right there. There's an animal that is vegetarian. That was the right one that was absent on the first chart there. But yeah, if you believe that animals have souls, it's more likely you'll find this tribe of you know, hippie-dippie. vegetarians, would you live in Venice. So that's all your friends.

22:26

Right? Kobe beef. It's so good. We had some yesterday. For my birthday. My wife didn't need a maestro. And we had this, like, Kobe beef does not have souls. So it's mostly vegetarian, but it's mostly vegetarian. Okay, great. Yep. So So yeah, that's just an idea of like, what happens over time? Does it change but what happens at the moment, like if you decide, Bart, I've been working really hard, and I can't see my financial breakthrough, there's something holding you back? Something that you need to go through, whether it's a belief system, or value, or just a bunch of bad habits. I think you mentioned before you jumped on the podcast to talk about some of our habits that do really well. And some of that is, you know, just a simple to-do list. I know that seems pretty fundamental for everybody. But you know, some people just don't have a system of little time management. And something like that could really help somebody. It's just like some people believe getting up at 5:30 am is a way to succeed. I don't think that by the way, I have no belief that getting over 530 is gonna make me wealthier.

23:25

Probably at our age, but Okay, so let's watch a little clip. Do you remember the movie The Matrix? Oh, yeah, one of my favorite films. Okay, so this is one of my favorite scenes and I think it has everything to do with belief. So let's watch it's just about a minute long. And we can discuss it.

24:05

Do not try and bend the spoon. That's impossible.

24:11

Dead early tried to realize the truth or truth. There is no spoon, Mic drop.

24:21

There is no spoon. Then you'll see that it is not the spoon that bends, it is only yourself.

24:43

The Oracle will see you now.

24:46

I love that

24:49

deep, such a great, such a great scene, right but it goes to exactly what we're talking about. You know, he's seeing this kid and his perception

25:00

his belief is that he has to bend the spoon. But what this kid, this Buddha, this, whatever the super talented, you know, being in front of them is telling him that it's not the spoon that bends, it's your mind. But it's you. And it's such a poignant, powerful point to what you're saying. It's, it's all those beliefs that form, who we are our belief, all this stuff on your chart our belief that and this is what I'm learning from what I'm seeing you present Bart, our beliefs are us trying to bend that spoon, like with our hand, but fixing that belief is us bending our mind. And then the spoon just falls down. Because the belief is bullshit. The fact that most people are just waiting on the evidence so they can change your beliefs, they're waiting for the coach to put them in. So they can believe they're good basketball players, they're waiting on someone to validate them so that they know they're lovable. And the fastest way to do it is to reverse that. Put the belief first. And then the woman would show up and love you like a little kid or high school kid, or believe that you're good enough like Michael Jordan did, even though he got cut from the basketball team on it, you know, and 11th grade, and work all summer, but he wouldn't have worked all summer, on his three throat free throws, if he didn't believe he could actually be a great player. If he too believed his coach, like my coach, he was probably right at the time, I was a pretty bad basketball player.

26:42

Like I really was like, Okay, I'll make two points the whole season, I'll be happy about it. So he had a different belief than me, maybe had more talent. But what made him go back, he changed the belief first, he probably got mad. And that's interesting you don't have to be not to do this from a Buddhist perspective. You can get mad if you get rejected or cut from the team. Sometimes that's good, anger and passion. And then you're like, I'm gonna go change something I'm not as funny as I want to be. I'm not as talented. I'm not as smart. I missed that thing. Now, you know, you're your Amazon students, they don't always hit a home run out the gate. There's a lot of moving parts in that business, right? I mean, I bought keywords and ads, and like, sometimes it doesn't work. But if they don't believe it, they may come back and go to Shaheen should this be for me. Have you had that conversation in the last 10 years? No, not like that, you know, usually, you know, with my course. So for you guys who don't know, I run an Amazon course called Amazon mastery. We are not one of the big, you know, 1000s of people course, we're very small. It's a small, tightly-knit group. We have an Amazon mastermind, all professional sellers, who sell on Amazon, some making millions of dollars, and some making 510 1000 bucks a month, depending on the energy that they're putting into it. And we teach people how to succeed and make money on the Amazon platform, create predictable, recurring revenue streams while you sleep. That's our job. So I teach that I don't do it for the money, I do make money doing it, but I don't do it for the money. My money comes as being an Amazon seller. So to your point, you know, my students, you know, they start off with a belief that you know, this is one of the most common beliefs is that I can't sell products on Amazon because I don't know what to sell. And what we do when they come on board to the course, and we can move back on to beliefs is that we get them out of that thinking loop and instead, put in their mind, stop what you're doing. You're going to be following an algorithm, you're going to be following a system, you're not going to be following your gut, play your hunch, it'll eat your lunch. One of my

28:53

when we used to count cards and play blackjack, one of my blackjack teachers taught us that you don't play your hunch when you're playing blackjack in a casino, what you do is you play the system, you follow the system, if it's not working, there's a protocol for that. So that's what I get people to do in my Amazon course, Bart Is that you, I don't care what you like, you're not selling to you, you're going to find a product using the algorithms that we teach and have tested since 2008. You paid for the course. Now I want you to go in and follow the process. And if they follow the process, we have a 100% success rate. But you gotta keep hitting that nail in the head sometimes. And sometimes you have the wrong hammer, you have to get a different hammer. Sometimes you get to, you know, tweak and change and try different things. But eventually, if you follow the system, you follow the algorithm, you create a predictable revenue stream that becomes one of the pillars of consistent predictable recurring revenue. And when you have four pillars what another one is investing in real estate which I know you're heavily involved in in the last several years by

30:00

properties that are going to cash flow for you that are cash flowing for you. Another one being investing in different markets, stocks, crypto, whatever it is that you're learning about and have an educated plan in. But when you have these four pillars, and the fourth one could be a job or career or, or something that brings inconsistent income, so you can pay your rent, while you're working out those other pillars. Having that foundational thinking is what leads to the ultimate freedom of being able to do what you want, with who you want, when you want, and being able to give the middle finger to anybody who you don't like, doesn't matter.

30:39

Like the defiance part of that, it's true. And you know, for some people, their motivation is defiance, or it is payback or pride, that could be the motivation. For me, I think it's always been freedom, I really just love the idea of, you know, just as a metaphor, jumping on a motorcycle and not knowing where I'm going. Like, I just have nowhere to be today. And I have nobody telling me what to do. And I don't know, I don't have kids and I don't have a wife right now. And it's just kind of like so much fun, because of that freedom. So the same thing in business. If I want to stop and record videos all day, I will. And if I want to travel to India for a week or two, you know, I will. And so for me, that's been the real motivation, moving towards something and an adventure because of my values. But Shaheen, very many, many years ago is super clear on what's important to me. And it's interesting, and I talked about this a lot in my courses is one of the key takeaways. I'm going to give the ending away just to make the story shorter. It's much better if you kind of come upon it yourself like a good book. But long story short, people value certain things freedom, love, kindness, they value things. And everyone can't value everything equally. Like some people value a clean kitchen or they value security like monogamy. And I valued all these things: fun adventure, creativity, entertaining people, you know, I did 1000s of interviews on morning radio shows. And I was having a seminar with Tad James, he was one of my first NLP teachers, you might be familiar with him. He's one of the old dogs of the NLP community. And he said something he was looking after. We've done all this exercise, which takes a good hour to figure and he goes, if making money. With the question, what's important about a career is not in the top five, you're probably not making money. And I was like, Wait for a second, but I wanted a career that was fun, and creative, and entertaining, you know, and then making money was not in the top 520 years ago. And it was so interesting. I went Holy cow, what am I willing to give up to make a profit or make money in that top five, and it's just one small change. So for example, I don't have to have fun in all my businesses all the time. But I have to make money in my businesses all the time, right, real estate's not that much fun. We've been there managing people pulling tiles or negotiating stuff. And, you know, I know, it's been years since you've probably met with the maintenance guy, but it's not fun. But you know, what it is, it's profitable. It's secure, is residual, like so many things. So when I got clear that my own emotions were holding me back, I just literally made a switch, okay, now that's going to be more important. belief systems are the same way. If you find out that you believe that our rich people are bad or, or that

33:17

you know, you have to have the security of a job, like people that want security to have a real hard time leaving a job, really hard time. And in order to be a really successful entrepreneur, you have to move security way down the line. Because you may have ultimate security, like if you cash out, or you may go bankrupt, like those are real options when you start a new company. And if you can't handle that risk, you're going to stay at the post office for 25 years. And you don't have a post office employee, they always end up shooting everybody. That's just a fact I didn't make that up. It's just everybody knows, even all of 100% do it. I'm teasing. Anytime someone says everybody knows her all the time, clearly not true. Which is kind of part of the language. You know, there's an NLP technique called chunking up and chunking down and they say things like all rich people are bad. And the way you counteract that to yourself, say okay, which rich people specifically are bad. Oh, yeah, well, Donald Trump all this and Bernie, Bernie Madoff. Yeah, you're right. Bernie Madoff was bad. Now, do you know your rich people that are good? Yeah, yeah. Okay. He was good. And so you start chunking up and down. And these belief systems like all people are acts they become BS. Realize that all black people, all Republicans, all democrats all are bull. If you chunk down enough, you'll find exceptions. And if you chunk up enough, you get stuck in this sort of, you know, generalizations, and our brains love to generalize. That's why we still have racism and this is a political stripe because people generalize. But on a belief system level personally, you're generalizing about money about women about things up businesses about crypto, about real estate, and then you're shooting yourself in the foot because you're not giving yourself an option to learn something new. That's really good. Yeah, so the old you know what the origin of that is, though.

35:00

Why are we stereotyped? I can't wait to hear about survival. It's a biological imperative that back in our ancestral times, right, we're talking many, many years ago

35:16

that if somebody looked a certain way, they presented a threat, if they moved a certain way, looked a certain way smelled a certain way, scientists are proving this right now that we would have a reaction to be on alert. And so maybe one time one of our ancestors would be hit on the head with a club, after being hit on the head with a club enough times he knows that the guys that look a certain way, the guys that smell a certain way, guys that are acting a certain way that looks a certain way, guys, or girls, that they pose a physical threat to them. So to this day, we do that we stereotype people, and they're, you know, it's not PC to say that, Oh, no, you know, that I don't stereotype or do you, we all do it because it's biological, you cannot get around it, it's like, you know, set you can, you can liken it to sexual arousal, you know, everybody gets around, you know, so at something or another, nearly everybody. So it's, it's, it's, it's a, it's a biological imperative, you can't remove it. And what's funny is, you know, the other night, we had gone out to dinner with a bunch of friends. And we were at this nice restaurant and, you know, a guy walks in, and he's joining us. I did not know him, he was one of them, you know, many couples who were there. And then the wife comes in and the wife has, you know, it's very LA, you know, fake boobs, plastic surgery, you know, the fake nose, all the stuff right in front, we're in a very tight dress and high heels. It's just that person, right? And the guy looks like an older white male, looks super cute, looks like he could be an accountant. Right. And so immediately, My mind goes there, and I start talking to the other people, you know, I shake hands, do the polite thing, and then move on. And somehow, somewhere around the night, I'm seated next to him. And you know, this was towards the end of the night, and I started talking to the guy. And this stuff that I heard from the sky was incredible. I mean, this dude was a mixed martial artist. He was the CEO of several companies. He was into, like, esoteric texts of the 1960s and 70s, he had hung out with people that I only could look up to, and his wife, absolute sweetheart. And I just remember thinking to myself, you know, we exchanged numbers, and you know, we're gonna hang out and be friends. But I thought to myself, like crap, man, I'm such an asshole, like, I stereotyped. This guy, right? Like, is like a banker, an accountant, whatever. It's like an old dude. Like, I just, you know, I saw him and I stereotype. And then I thought back to myself, like, what belief do I have? Well, okay, so I broke it down. And I was like, Okay, so now, being someone who, you know, thinks that he's, or tries to be self-realized, tries to look back at things and reflect self-reflective, I think, is what I'm trying to say. I reflected on that quite a bit. And I thought, Man, you know, I really need to when I meet new people to suspend judgment for a period of time for me, I'm not telling anybody else to do this. But for me, because, you know, in this specific case, you know, I got the guy's information, and it's an opportunity to build a friendship and possibly a working relationship. But in the future. Imagine I could have had a whole night off, super interesting conversation and create a deeper bond and connection and, you know, all that kind of stuff. Had I had suspended judgment. Have you ever had an experience like that? Well, yeah, but I gotta be honest with you, if you're having a conversation with yourself, like, Am I being judged? Am I being racist? You're probably not racist. It's the people that don't even have the self-awareness that doesn't even go Oh, that was really bad. I shouldn't have judged that person. You know, and I've lived all over the world and I've done the same thing. And then you're right. They surprise you by their brilliance or kindness or something because you judge judgment. And you're right, we do have pattern recognition. If you're single your pattern recognizes someone that matches your type. If you're out there, you know hustling to make a sale. You're going to ignore the homeless person. You're the one who told me they wouldn't sell you a $200,000 car when you're 19 because you had no shoes on right?

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Yeah, is that right? That right? Is a correct story ever gonna get really? Yeah, no, that's absolutely true. You know, I walked into this dealership and, you know, I had a briefcase full of cash, a duffel bag full of cash, you know, ready to buy a brand new car and the dealer wouldn't sell to me because I would I didn't look

40:00

The way he thought a buyer would look, yes, pattern recognition cost him a commission. But we do it all the time. So no, but I think the fact that you're having that conversation says a lot about who you are in a good way, and not in a bad way. I think that's really, really but don't be too hard on yourself. But yeah, I love when I'm wrong. Like I love it. Like I just love when I look at it, okay, that person is going to be an idiot or anything to learn from him then you're like, man isn't the most interesting person at the party. I'm such a jerk.

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So I know you traveled to India often. I know your India is famous, actually. More so than in America? I think that's probably a fair statement. Yeah. Yeah. So before we got married, I and my wife went to India for a pre-mon-month pre-marriage, whatever I was like, let's go on an epic trip. And so we go up to and you know, the chaos that is India, right? Like, it's just, it's chaos. It's not like America. It's not like Europe, you don't go to a train station and just buy a ticket. Buying a ticket could be an all-day activity filled with complications that you never knew were a queue or line like that doesn't exist in vocabulary, like they don't even line up in America for the New Delhi flight. They just mill like ants. It's just a cultural thing. It's chaos. It's cast. So you know, we go on like this, it's gonna be a first-class trip. I rented a yacht. We did all kinds of stuff on this trip. But I was like, You know what, we have to go from one part of the South to another part of the South, we're going to take the train, first-class train and the first-class trains are pretty comfy, cushy, whatever, the economy, you don't really want to be in it. That's where like, there are 100 people in like, just one cab. They're like sleeping on top of each other. And it's, you know, smelly, and it's not a pleasant or glen lee place by any means. So I talked to the guy I like, the first-class ticket, he said, Yeah, yeah, the first-class ticket. I say so many times. I get the tickets. I'm like, buddy, these don't say first class on them. He's like, don't worry. First Class. First Class. I'm like,

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so we wait an hour, tilting your head just like that. Right? So we waited an hour to get in. Off course. It's not first-class. I have videos of all of this. Of course, it's not first-class. Apparently, the time that he sold me the tickets. There is no first class. The first class came 20 minutes before, but he couldn't sell me that one because he thought I wanted this other one. So anyway, so we're on this train, in economy class in India, and I know I sound very elitist and posh and whatever. But seriously, you know, they're just not safe, that they bring buckets full of food and the people next to you. I've been on a train to augur in third class, the lady next to me put her feet on me and fell asleep. And her feet hadn't been washed in six weeks. Like you're not being a jerk. Yeah, it's just really not sanitary. We're not even exaggerating, guys. No, no, no. And this was pre-COVID of course. And so we're on this train and I'm just like Alright, let's go and then you know to add insult to injury what was supposed to be an hour and a half ride on the first-class train is eight hours, eight hours on the economy every town Yeah, gotta stop in every town every two minutes and they get out and they sell the chutney and the this and that then they get back on. And so I'm like, Alright, whatever will be cool. I had an iPod at that time. I was like, we're gonna listen to some music, we'll just chill where you know, we're in love. We're in India, this is great, you know. So we got on the train. And it's supposed to be one person per seat. And there are two seats at the bottom, one for me, one for my wife, two people sitting across from us. And then above us in the one bed that's up, there is a family of I don't know, eight or nine

43:41

people in a bunk

43:44

they had one ticket between the nine of them and they're having the greatest party up there and I'm trying to sleep and the guy's hand falls down from the thing and I'm like, and I grabbed his hand and I put it back on the bed and then his other hand falls and then you know they're throwing seeds down there you know all the stuff I don't even want to discuss what the bathrooms were like there. And so I'm just furious and my wife is looking at me just trying to calm me down. You know my issues with my girlfriend at the time but she's trying to calm me down she just knows I'm gonna explode she just knows I'm like this isn't right. We were supposed to be paid for first-class whatever and I'm furious at these people like at this point I am picturing myself smashing those like demons or whack a mole or whatever up there in that bunk. And so I go Hey, hey, hey and they're just not listening. So finally you know my wife to be mortified is staring at me. I climb up there I pull the drape that's that they're putting to cover the single bed where there's nine of them. And this absolute I swear to God, she looked like an angel. A little girl comes out of there. And she's like, Hello, Mr. And she reaches into a bang. You can tell these people were of the

45:00

Lower, you know, the lower castes are, they had nothing into our little thing where she had a few like dried fruits and nuts. And she offers it up to me. And I'm furious. I'm like,

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and I'm just looking at her and I'm just melting. I'm like,

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no. And then the dad comes out. And he has made tea back there. I don't know how he made that Chai, but he's like, he's made some time. He's like, please have some Chai.

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And my girlfriend's just looking at me, like, just, you know, and I was like, Alright, let's do the try. So now I'm up there on the bunk. With this nine-person, Indian family, this little girl sitting on my lap, the dad giving me the Chai, they're sharing their food, I'm reaching down with bags, giving them food. And then I play this Bollywood song on my iPod for them. And we all start dancing on this train to this Bollywood song. And about 15 minutes later, I just looked at myself and I'm like, Oh my god, I'm such an asshole. I'm such an asshole for what I thought about these people. Above here. It's a perfectly lovely family that will give you literally the food from their plate that they don't have much of the shirt off their back. And look at all these opinions that I had all these beliefs that I have without ever even really trying people without really even trying to get to know them.

46:29

We have to re-label this in this episode. Just don't be an *****. Don't be an ***. It's an evil hack, an evil Yeah, it's true.

46:40

How to hack your preconceived notions and find joy in a train to Agra I get it can you say it in Oh shows accent.

46:50

I'm not sure if my offshore is very good. It's more of an Indian when I do that because Osho had sort of a Shush. I want you to find happiness. That kind of a little bit like a little German soldier right there. But he does a lot of SS.

47:07

Yeah, OSHA is a trip and if you've never seen OSHA now, the documentary isn't fair, because it's like the culty part of OSHA. But if you see some of the videos, he was like, oh, Ron Hubbard, he just filmed everything he did. And you're like, that guy's got something going on. That's really interesting. Like, he's got a good life, he believed in free love, and everybody loved each other. And people should be happy. Like, you know, you just it's hard to argue his belief systems unless you really dig, I would argue probably better studied than L. Ron Hubbard, he was a professor of philosophy, had read 10,000 books. And if you listen to his lectures, you know, towards the end of his life when he was, you know, down in the gas, and you know, who was on nitrous. And, you know, just, you know, he was going through, you know, great turmoil in his health was deteriorating, his lectures aren't as cogent or kosher. But in the earlier phase, just like you're saying, the stuff he was talking about, he was talking against cults, he was talking against religion, which is kind of funny, you know, he was really in a very sophisticated way, telling people to think for themselves and making a mockery of what was that Times New Age spirituality. And the people within this is the interesting thing, where we go back to talking about belief structure, the people within were so embedded in it, that they believe that they couldn't be part of the joke that he's telling. That's how sophisticated this guy was, right? It's almost like, you know, we can't be part of a crazy sex cult, you know, those people are crazy. And everybody just cracks up laughing. But they're all in the sex call. And they're all running around dancing naked, and that's fine. Yeah, yeah. And it's, you know, it's, it's another one of those things where, you know, a lot of people were profoundly transformed by this person. But it's nuanced. On the other end of the spectrum, a lot of people were hurt. And that's, that's always the case when you give somebody your power. If you abdicate your power to another human being that's flawed and fallible, be it a priest, be it a guru, whoever it is, and this is actually one of the things I got from the short film that you made about Guerreros is that if you abdicate to one of these people, a belief system, a religion, any of these kinds of things, even a life partner, if you abdicate your power to them, that is your weakness. That is how you fail because they're going to take that and they're going to use it for what serves them. It's part of game theory. Everybody does what's in their own best interest, as long as what's in your best interest and what's in your best interest is aligned, there is a likelihood that they will do that. Otherwise, they're going to do what serves them the best. it's back to what we're talking about.

50:00

survival, and evolution, we do what's in our own best interest our genome did what it's in its own best interest to survive, right? There are probably hundreds of 1000s of millions. I don't know, I'm not a scientist by any measure, but of genomes. But we've got the one that survived. Because, as Richard Dawkins says, in his book, The Selfish Gene, it's constantly doing what it needs to survive. And that's why we're here. And people think that way, too. So I think the important lesson about following people is that you can learn lessons from anybody, I'm sure we can learn lessons from the worst of humanity. A mentor of mine told me once every person you meet, will teach you something or can teach you something.

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But at the end of the day, you cannot abdicate your power to them. I was watching one of these shows about one of these religions, which I won't name here, because I don't want to offend anybody at the moment. But you know, and that, you know, this, this lady had gone through, and she'd been part of this religion. And, you know, it helped her at first. And then she realized it was about aliens, and, you know, some wacky thing, and you know, she tried to get out and they wouldn't let her out and jet to escape. And, you know, she produced a TV series on it and all that. But at the end of the day, there, there came a point where her parents abdicated their power to this belief structure. And that belief structure took over because it was doing what was best for it, not as an entity, as an entity, as an organism, that church or that ideology became an entity within a corporation. It keeps growing, right? Yeah. Yeah, just like Bartoli eg.

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I did that sand at 108. People laugh at that joke very much. Thank you very much live. Yeah, for those of you who don't know, my stand up, I make fun of religion. And I have a fake religion called Batali that I have invented. And of course, obviously, it's satire. One would know that if you knew me, but maybe you don't if you just catch a clip of you like that guy really wants to be a cult leader. No, I'm not mean enough. And I can't lie enough to be a cult leader.

52:18

Yeah, but it could be fun.

52:21

So Alright, guys. So I think we're heading towards the end of this episode of thinking about growing rich. I'm your host chicane, Shan I run an Amazon program called Amazon mastery. For anybody who's listening to this, if you would like to try to sell on Amazon or if you would like to do better than that and do sell on Amazon. I have a free one-hour course. It's available at the FBA seller course calm or just email me on the show notes. My email and contact information are on there. I respond to all emails directly and I or someone on my staff gets back to people pretty quickly, although if I'm responding and may take a minute, please be patient. But reach out and I'm happy to give you a free copy of that make sure to check out my other podcast which is billion how he became king of the throw pillow cult. And Bart, how do we get ahold of you? But I want to get your book for free. How do I get your book for free? So I built a website called get Bart's book.com. That was pretty simple. Get Bart's book.com. And that's the magic question. If you put a forward slash free, you can get the rich and happy book, which is a 450-page book. There are some videos about half my audiobook is on there. But you know, that's a great introduction. If you guys like what I'm saying, go dig deep dive, read some of the books. I'm doing four or five seminars on zoom every month. You just got to be part of the email list. But yeah, join our community. I promise not to make a religion out of you. Portaledge is all humor, but the self-help stuff is pretty good. You might like it, get Bart's book.com and join our community, and of course, at Instagram at Birkbeck, Tom trying to get past that 10,000 people Mark Shaheen at BART Baggett on my Instagram. We can add that will get you there. We're gonna hack that. That's what we need to do. That's what we need to hack. And that new Ferrari or is it a Porsche? I want to forget you're driving the Porsche. I'll take the Ferrari.

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There you go. All right, ladies and gentlemen, thanks for coming. Yeah, great show. Thank you so much. Join us next week where hopefully we will have a special guest which I'm not going to talk about in this episode, but it will be revealed. So stay in touch on Instagram, Facebook, contact us and we will see on the next episode. Thank you so much.