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Hack & Grow Rich Episode 9: Distribution

 Distribution, I love talking about this topic, so I teach a course on Amazon and how to win on the Amazon platform. And Amazon is really just one thing, distribution. People come to me all the time with product ideas, concepts, better mousetraps, and one of the things that I try to tell them is that innovation is dead. I don't see that to be controversial. But the fact is, the platforms like Amazon and really there is one platform like Amazon and Amazon have killed innovation because they've commodified everything and they speak a language to the end-user that really is not conducive to innovation. Here's what I mean. When you buy something on Amazon, there's a very specific language to how that listing appears and what things you look at that influence you to make a purchase. So, if you're a savvy seller, if you are somebody looking to make money in e-commerce, what you don't want to do is to create a revolutionary, innovative product and to sell it on the Amazon platform, you will more likely than not fail. What you want to do is take a look at what's already selling on the Amazon platform. And try to offer something a little bit better or offer something worse, but sell it better. That's what these platforms are designed for. If you can get more reviews and sell the same thing as everyone else, you can command more and get more sales. Social proof is the number one thing that people look at in a competitive marketplace when all other things are seemingly equal. It all starts with the distribution. Amazon is just one form of distribution. We teach people how to master it in my course.

But there are lots of other areas, and so what does that mean if you're an entrepreneur or an aspiring entrepreneur and you want to make money in today's economy especially? Post coronavirus start. What this means is, is that you have to think distribution forward. When I started verbal ecstasy in the early 90s, I looked at distribution before I looked at products. Sure, I built a product and there was some educating the public and getting them interested in the product. That's the long and hard way to sell something. The ultimate way is to create a niche and to dominate that niche. But as far as distribution goes, what you want to do is start with the distribution. What does that mean? You look at where you're going to sell the product, where you want to sell something, find out what they already need or what's lacking or missing, what's really lacking or missing there, and where you can bring value and then come up with a product to meet the need that's already in the marketplace. It's so much easier than continually stretching and reaching and educating the public and developing and innovating, which is why I say innovation is dead. Leave that to the big companies like Apple and Microsoft and they've got hundreds of millions of dollars and the voices those fund startups and they like to throw money at these early-stage companies to come up with innovative products. But if you're looking to make money, fast money on the Internet, fast money in e-commerce, the only game in town is distribution. Where you going to sell it and what are you going to sell into that distribution? See you on the next episode.

Transcript

Shaahin Cheyene 00:00

There are so many great movies out there that will never see the light of day. And so many bad movies out there, that get seen and people go, oh my god, that movie was so bad. Same with our thing with more or less everything consumer products, I'm in the Amazon space. And I guarantee you the products that get seen and out there are not the best of the best. Okay, so what makes an amazing movie? Or an amazing product? Make it to your attention? The answer may not be what you think the answer is distribution. If you have a product that's in bare, minimum acceptable, but you have amazing distribution, you will succeed far past a product that has low or no distribution, and incredible quality. So take a listen to this podcast. And let me know what you think. Distribution. I love talking about this topic. So I teach a course on Amazon and how to win on the Amazon platform. And Amazon is just one thing, distribution. People come to me all the time with product ideas, concepts, better mousetraps. And one of the things I tried to tell them is that innovation is dead. I don't say that to be controversial. But the fact is that platforms like Amazon, and really, there is one platform like Amazon and its Amazon have killed innovation because they've commodified everything. And they speak a language to the end-user that is not conducive to innovation. Here's what I mean. When you buy something on Amazon, there's a very specific language to how that listing appears, and what things you look at that influence you to make a purchase. So if you're a savvy seller, if you are somebody looking to make money in e-commerce, what you don't want to do is to create a revolutionary innovative product. And to sell it on the Amazon platform, you will more likely than not fail. What you want to do is take a look at what's already selling on the Amazon platform and try to offer something a little bit better, or offer something worse, but sell it better. That's what these platforms are designed for. If you can get more reviews and sell the same thing as everyone else, you can command more and get more sales. Social proof is the number one thing that people look at in a competitive marketplace. When all other things are seemingly equal. It all starts with the distribution. Amazon is just one form of distribution. We teach people how to master it in my course. But there are lots of other areas. And so what does that mean if you're an entrepreneur or an aspiring entrepreneur, and you want to make money in today's economy, especially post Coronavirus, start. What this means is, is that you have to think distribution forward. When I started herbal ecstasy in the early 90s. I looked at distribution. Before I look at the product shortly, I built a product. And some were educating the public and getting them interested in the product. That's the long and hard way to sell something. The ultimate way is to create a niche and to dominate that niche. But as far as distribution goes, what you want to do is start with the distribution. What does that mean? You look at where you're going to sell the product, or where you want to sell something, find out what they already need, or what's lacking or missing what's really lacking or missing there, and where you can bring value and then come up with a product to meet the need. That's already in the marketplace. It's so much easier than continually stretching and reaching and educating the public and developing and innovating. This is why I say innovation is dead. Leave that to the big companies like Apple and Microsoft and they've got hundreds of Mills Billions of dollars and the VCs that fund startups and they like to throw money at these early-stage companies to come up with innovative products. But if you're looking to make money, fast money on the internet, Fast Money in e-commerce, the only game in town is distribution. Where are you going to sell it? And what are you going to sell into that distribution? see on the next episode

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