New! Transparency Customer Engagement feature launched
Transparency is a great feature that has been implemented to help identify individual units and proactively prevent counterfeits from reaching customers. With the proactive counterfeit prevention service, customers can scan unique codes that are placed on your individual units and allow you to:
Improve the customer experience: You can share your brand story and provide product education with videos, images, and more.
Have a boost on your sales: Offer customers marketing promotions and cross-sell, up-sell opportunities that encourage repeat purchases.
Build your community: Customers can share your content and promotions with their social network.
Gather feedback: Instantly gather insights on the usefulness of your content.
How does transparency work?
Enroll your product on Transparency.
Apply Transparency codes to your products.
Amazon scans Transparency codes to ensure only authentic units are shipped.
Customers can use the Transparency app to authenticate unit-level product details including manufacturing date, manufacturing place, and enhanced product information.
Eligibility Requirements
The ability to verify yourself as the brand owner for your products.
A Global Trade Item Number (GTIN), such as a UPC or EAN barcode on your products.
The ability to apply unique Transparency codes on every unit you manufacture.